Senior Team Leader - Media
MoMo (M_Service)
•
7 ngày trước
•
1 lượt xem
Thỏa thuận
Hồ Chí Minh
Toàn thời gian
Không Yêu Cầu Kinh Nghiệm
As a Senior Media Team Lead, you will be responsible for developing media planning, campaign execution and optimization across in-app and out-app platforms, ensuring the biggest tentpole campaigns are effective, data-driven, and aligned with business goals (TOM, quality app user acquisition and lifetime value). You will create innovative AI-powered workflows that enable business teams (Product, Growth, Marcom) to execute media campaigns at scale with speed and media effectiveness.
- Own end-to-end media strategy, planning and execution for MoMo's major tentpole campaigns, defining integrated media plans across in-app and out-app channels (paid digital, social, OOH …)
- Translate product and growth objectives into actionable media initiatives that drive adoption, engagement, and retention.
- Partner with media platforms and/or internal teams to create new solutions for business impact (TOM, acquisition, retention ...)
- Lead AI media workflow project to create self serve media campaign planning and execution for business teams.
- Collaborate cross-functionally (Product, DA, Growth, Marcom) to co-develop campaign strategies and integrate media into the full user journey and lifecycle strategy.
- Execute and optimize end-to-end execution of in-app and paid media campaigns, including audience targeting, approach strategy, and channel mix based on communication priorities and business objectives.
- Continuously improve performance through testing (A/B, multivariate), funnel analysis, and cost efficiency tracking (CPM, CPC, CPA).
- Analyze platform-level trends to refine in-app inventory usage and contribute to bidding logic and segmentation models.
- Develop internal playbooks and best practices through post-campaign reviews and experimentation.
- Mentor and upskill team members, fostering a culture of ownership, creativity, and data-driven thinking.
Yêu cầu
- Bachelor's degree in Marketing, Media, Communications, Advertising, or related field
- 6+ years of experience in media planning, in-app user growth, and performance media, ideally within Fintech, E-commerce, or Tech environments.
- Solid analytical skills with ability to interpret user behavior, campaign performance, and drive optimization strategies.
- Proven experience designing and scaling AI Media Workflows/Automation for team efficiency and media self-serve capabilities
- Hands-on experience with digital paid media platforms (Facebook Ads, Google UAC, TikTok Ads) and mobile app attribution tools.
- Knowledge of A/B testing, audience segmentation, and campaign performance evaluation.
- Excellent communication skills and ability to collaborate effectively across teams.
- Growth mindset, problem-solving attitude, and ability to manage multiple projects in a fast-paced environment.
Địa điểm làm việc
Hồ Chí Minh, Hồ Chí Minh, Việt Nam
Senior Team Leader - Media
MoMo (M_Service)
•
7 ngày trước
•
1 lượt xem
Thỏa thuận
Hồ Chí Minh
Toàn thời gian
Không Yêu Cầu Kinh Nghiệm
As a Senior Media Team Lead, you will be responsible for developing media planning, campaign execution and optimization across in-app and out-app platforms, ensuring the biggest tentpole campaigns are effective, data-driven, and aligned with business goals (TOM, quality app user acquisition and lifetime value). You will create innovative AI-powered workflows that enable business teams (Product, Growth, Marcom) to execute media campaigns at scale with speed and media effectiveness.
- Own end-to-end media strategy, planning and execution for MoMo's major tentpole campaigns, defining integrated media plans across in-app and out-app channels (paid digital, social, OOH …)
- Translate product and growth objectives into actionable media initiatives that drive adoption, engagement, and retention.
- Partner with media platforms and/or internal teams to create new solutions for business impact (TOM, acquisition, retention ...)
- Lead AI media workflow project to create self serve media campaign planning and execution for business teams.
- Collaborate cross-functionally (Product, DA, Growth, Marcom) to co-develop campaign strategies and integrate media into the full user journey and lifecycle strategy.
- Execute and optimize end-to-end execution of in-app and paid media campaigns, including audience targeting, approach strategy, and channel mix based on communication priorities and business objectives.
- Continuously improve performance through testing (A/B, multivariate), funnel analysis, and cost efficiency tracking (CPM, CPC, CPA).
- Analyze platform-level trends to refine in-app inventory usage and contribute to bidding logic and segmentation models.
- Develop internal playbooks and best practices through post-campaign reviews and experimentation.
- Mentor and upskill team members, fostering a culture of ownership, creativity, and data-driven thinking.
Yêu cầu
- Bachelor's degree in Marketing, Media, Communications, Advertising, or related field
- 6+ years of experience in media planning, in-app user growth, and performance media, ideally within Fintech, E-commerce, or Tech environments.
- Solid analytical skills with ability to interpret user behavior, campaign performance, and drive optimization strategies.
- Proven experience designing and scaling AI Media Workflows/Automation for team efficiency and media self-serve capabilities
- Hands-on experience with digital paid media platforms (Facebook Ads, Google UAC, TikTok Ads) and mobile app attribution tools.
- Knowledge of A/B testing, audience segmentation, and campaign performance evaluation.
- Excellent communication skills and ability to collaborate effectively across teams.
- Growth mindset, problem-solving attitude, and ability to manage multiple projects in a fast-paced environment.
Địa điểm làm việc
Hồ Chí Minh, Hồ Chí Minh, Việt Nam
MoMo (M_Service)
Quốc gia
Vietnam
Giờ làm việc
Thứ Hai - Thứ Sáu