Senior Expert, Customer Marketing (Value-Added Offerings) - Techcom Life

JOB PURPOSE

As Senior Expert, Customer Marketing at Techcom Life, you will lead the strategy and execution of value-added offerings that enrich our life and health insurance propositions. You will design and launch services across wealth, health, and well-being that make insurance more relevant, integrated with customer life, and differentiated in the market.

This role is a strategic growth driver in Techcom Life’s ecosystem-led approach, working closely with internal teams and external partners to embed meaningful value beyond traditional insurance benefits — enhancing customer experience, engagement, and long-term loyalty.

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KEY ACCOUNTABILITIES

1. Strategy & Proposition Development

• Lead development of value-added offerings in key domains: wealth management, health, wellness, well-being.

• Translate customer insights, market trends, and ecosystem opportunities into distinctive offerings that complement core insurance products.

• Establish frameworks for prioritizing opportunities based on impact, customer value, and commercial feasibility.

2. Partnership & Ecosystem Enablement

• Identify, evaluate, and engage strategic partners (healthcare providers, health tech, wellness and lifestyle brands) to co-create value-added services.

• Coordinate internal stakeholders (Product, Distribution, Digital, Technology) to integrate partner offerings into the customer journey smoothly.

3. Go-to-Market Leadership

• Drive cross-functional planning and execution for launches, including customer segment targeting, messaging, pricing considerations, and rollout sequencing.

• Ensure offerings are easy to access and understand, with clear customer journeys across digital and offline channels.

4. Customer Lifecycle & Engagement

• Embed value-added offerings at key lifecycle touchpoints (onboarding, servicing, claims, renewal, and life events).

• Work with Analytics and Customer Experience teams to monitor usage, engagement, and satisfaction — and refine offerings based on real-world feedback.

5. Performance & Continuous Improvement

• Define success KPIs (adoption rates, engagement, retention uplift, NPS, revenue impact).

• Use data and customer feedback to iterate, scale, or sunset offerings in an agile way.

Education & Expertise

• Bachelor’s or Master’s degree in Marketing, Business Administration, Finance, Insurance, or related fields.

• 8+ years of progressive experience in customer marketing, product marketing, customer value-added services, partnership marketing, or proposition management, preferably within insurance, financial services, healthcare, digital platforms, or ecosystems.

• Proven track record of designing and launching customer-centric value propositions that drive engagement and business performance.

Skills & Capabilities

• Strong strategic thinking and innovation mindset, with practical execution experience.

• Excellent stakeholder management and partnership skills, able to align internal and external parties.

• Data-driven decision maker with solid analytical and problem-solving capabilities.

• Effective communicator with the ability to influence across functions and levels.

WHY THIS ROLE MATTERS

Techcom Life is transforming life and health insurance into integrated life solutions, going beyond protection to become an essential part of customers’ lives. This role anchors our efforts to innovate, differentiate, and create lasting customer value through partnerships and rich, life-enhancing offerings — strengthening Techcom Life’s leadership in the Vietnamese market.

Senior Expert, Customer Marketing (Value-Added Offerings)