1. KOL/MCN Relationship Management

• Communicate and coordinate with KOLs and MCNs for Shopee live sessions — scheduling, briefing, and performance follow-up

• Proactively source and onboard new KOL/MCN partners to expand Colorkey's Shopee live network

• Maintain ongoing relationships with existing partners, ensuring alignment with brand guidelines and campaign objectives

2. Campaign Planning & Execution

• Plan monthly KOL/KOC livestream campaigns — define deals, commission schemes, and product allocation

• Submit live campaigns and promotional schemes to Shopee platform per required timelines

• Plan and execute Colorkey's own Shopee Store livestreams — host scheduling, scripts, props, and product line-up

3. Cross-functional Coordination

• Coordinate with Marketing, Content, and Supply Chain teams to ensure product availability and visual assets for livestreams

• Align with the E-Commerce team on promotions, flash deals, and platform events (Shopee Super Sale, 11.11, etc.)

4. Performance Tracking & Reporting

• Track and analyze KOL/MCN livestream performance (GMV, views, conversion, follower growth)

• Prepare campaign reports and provide optimization recommendations for future sessions

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field

• More than 2 - 3 years of experience in KOL management, influencer marketing, or e-commerce (beauty/FMCG preferred)

• Hands-on experience with Shopee Seller Center and Shopee Live features is a strong plus

Skills & Competencies

• Strong communication and negotiation skills — able to manage multiple KOL/MCN relationships simultaneously

• Good understanding of Shopee platform mechanics, live commerce trends, and beauty market in Vietnam

• Analytical mindset — comfortable reading campaign data and drawing insights

• Organized, detail-oriented, and able to handle fast-paced campaign timelines

• Proficiency in MS Office / Google Workspace; experience with social/live analytics tools is a plus