Position Summary

Jobcadu is a fast-growing career-tech startup on a mission to help over 500 million people across Southeast Asia unlock better career opportunities and build more meaningful professional futures. We connect people with the right jobs, practical career development resources, and educational pathways that help them grow at every stage of their careers.

As a Digital Marketing Manager at Jobcadu, you will play a key role in turning this mission into real impact. You will lead content, campaigns, and digital marketing initiatives that reach and engage people across Southeast Asia, helping them discover better jobs, improve their skills, and make smarter career decisions.

Your work goes beyond simply driving traffic or generating leads — you will help shape how millions of people discover and access better career opportunities. Every campaign, piece of content, and marketing initiative you lead can directly contribute to helping people move forward in their professional lives.

We believe great results come from great collaboration. Our culture values open communication, constructive feedback, ownership, and strong team support, creating an environment where you can bring your ideas to the table, grow professionally, and make a meaningful difference.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives for both B2B and B2C markets.

• Plan, manage, and optimize social media campaigns across LinkedIn, Facebook, TikTok, Instagram, and other relevant platforms.

• Develop and deliver email marketing campaigns to nurture leads, engage users, and improve conversion rates.

• Manage website content, landing pages, SEO activities, and content updates to improve user experience and organic traffic.

• Plan, execute, and optimize paid advertising campaigns across Meta Ads, LinkedIn Ads and other digital channels.

• Monitor marketing budgets, advertising spend, and campaign ROI to maximize performance and support business growth.

• Track website analytics, campaign performance, lead generation metrics, and marketing KPIs using appropriate analytics tools.

• Collaborate with Product teams to support campaigns, launches, and acquisition initiatives.

• Gather customer insights, analyze market trends, and provide recommendations to Product and Development teams for platform improvements and enhanced user experience.

• Stay current on digital marketing trends, emerging technologies, AI marketing tools, and competitor activities to identify new growth opportunities.

Key Relationships

• Works closely with internal and external teams.

• Engages with customers, prospects, and other external stakeholders through campaigns and digital channels.

Working Conditions

This is a full-time hybrid role in a fast-paced Career Tech environment. The position requires regular collaboration with cross-functional teams, ownership of campaign deadlines, and the ability to balance multiple priorities in a dynamic setting. Occasional participation in events, launches, or campaign-related activities may be required. The role is suited to a proactive professional who is comfortable working independently while staying closely connected to the broader team.

• 5–10+ years of experience in Digital Marketing, Growth Marketing, Performance Marketing, or related fields.

• Proven experience managing both B2B and B2C marketing campaigns. Hands-on experience with social media marketing, email marketing, website content management (CMS), SEO, and paid advertising.

• Experience managing advertising budgets and optimizing campaign performance.

• Strong analytical skills with experience using Google Analytics, Meta Business Suite, Google Ads, LinkedIn Campaign Manager, or similar marketing platforms.

• Excellent project management and stakeholder management skills.

• Fluent English communication skills (written and spoken).

• Experience working in SaaS or technology companies is preferred.

• Negotiable salary.

• Social insurance is based on 100% of gross salary.

• Hybrid/Remote working environment.

• Opportunity to work with international clients and regional marketing campaigns.

• Career growth in Tech, AI-powered products, and digital marketing.