We're looking for a Data Analyst to transform our media operations at Momo through intelligent automation, real-time analytics, and data-driven campaign optimization. You'll build self-service dashboards, automate media data pipelines, and create intelligent systems that enable our team to scale media planning and campaign execution while maximizing user acquisition ROI and media efficiency.
This role sits at the intersection of analytics, engineering in media team —directly influencing how we allocate media budget, optimize campaigns, and measure business impact at scale.

• Design and build automated data pipelines to consolidate media data (ad platforms, attribution tools, performance metrics) and business data (user acquisition, conversion, retention, LTV) into unified, actionable datasets
• Develop production-grade dashboards and reporting systems that update automatically, enabling real-time monitoring of media performance and business KPIs
• Create self-served media workflow that empower both business and media team to reduce manual planning and campaign setup
• Conduct user segmentation from internal data based on campaign objective
• Support A/B testing and experimentation to validate media strategies and product decisions
• Build automated systems to streamline media plan setup, budget allocation, and campaign configuration across platforms
• Develop intelligent recommendations to optimize bid strategy, audience targeting, and media spend allocation
• Partner with Media, Marketing, and Product teams to understand business needs and translate them into technical solutions