What you’ll Do:

• Drive Brand Strategy: Translate business goals into integrated brand strategies across awareness, perception, and customer engagement.

• Lead Campaigns: Orchestrate cross-functional campaigns that connect online to offline (O2O), and drive Top-of-Mind awareness, preference, and brand equity.

• Own Messaging & Identity: Ensure brand voice, visual consistency, and messaging alignment across all touchpoints (ATL, BTL, digital, in-app, and owned media).

• Collaborate Deeply: Work with product, performance, partnership, and PR teams to ensure cohesive execution and amplification.

• Track Impact: Monitor brand performance metrics like TOMA, NPS, and user engagement — and use data to iterate and optimize.

• Lead Partners: Manage external creative agencies, media, KOLs, and production partners to deliver breakthrough campaigns, on time and on brand.

What you’ll Need:

• 4–7 years of experience in brand management, strategic marketing, or communication (FMCG, tech, or agency background a plus).

• Strategic thinker with hands-on execution power — from brief writing to campaign rollout.

• Skilled at interpreting consumer insight and data into actionable ideas.

• Strong project management skills with experience managing multiple stakeholders.

• Passionate about food, pop culture, and how brands influence daily life.

• Fluent in Thai, confident in English (writing and speaking).