Key Responsibilities:

Retail Sales and Service

• Achieve and exceed sales, service, and attach rate goals for assigned store locations.
• Actively engage in all store-level activities to maximize revenue, service levels, and attach rates.
• Maintain high levels of customer satisfaction, minimize dissatisfaction, and reduce product returns.
• Build strong working relationships with in-store managers and virtual team members, fostering teamwork and collaboration.
• Implement Apple-directed initiatives and leverage Apple’s sales strategies and programs.
• Ensure store staff are well-trained and briefed on new Apple products and promotions.

Merchandising and Brand Representation

• Maintain Apple’s product merchandising standards, ensuring displays are always updated and aligned with Apple’s branding and promotions.
• Develop unique selling opportunities in collaboration with store sales managers and the Territory Lead.
• Ensure Apple-branded fixtures in-store comply with Apple’s merchandising guidelines.
• Represent Apple with professionalism and uphold the brand’s premium positioning.

Training and Coaching

• Maintain expert-level product knowledge to deliver the best customer solutions and train virtual team members.
• Serve as a subject matter expert and peer leader within the region.
• Assist with in-store training presentations to educate customers on Apple’s latest innovations and total solutions.
• Conduct in-store seminars on Apple products and solutions.
• Train and develop store staff to effectively advocate Apple products, improving their sales and customer engagement skills.

Business Management

• Maintain regular communication with Apple Operations to ensure smooth order and delivery processes.
• Schedule sales meetings with store managers to review inventory levels and restocking needs.
• Conduct quarterly business reviews with store, area, or regional management to analyze store performance and develop growth strategies.

Minimum Qualifications:

• 1–3 years of retail sales experience.
• Availability to work a full-time schedule, including Wednesday–Sunday shifts.

Preferred Qualifications:

• Proven track record of exceeding aggressive sales targets.
• Strong ability to engage customers proactively and create enthusiasm around innovative products and lifestyle solutions.
• Goal-oriented with a continuous improvement mindset.
• Experience in delivering exceptional customer service.
• Advanced communication and presentation skills.
• Strong technical aptitude and ability to translate technical features into customer benefits.
• Mature decision-making abilities and follow-through on commitments.
• Experience in hardware and service sales within a retail environment.
• Familiarity with in-store merchandising execution.
• Previous Apple product and channel experience is a plus.
• Understanding of retail operations and logistics.