CRM & Delivery Section Manager (BEARHOUSE)

1. CRM Strategy Development

• Define and execute CRM strategies to improve customer retention, repeat purchases, and overall customer lifetime value (CLV).

• Develop customer segmentation and lifecycle marketing strategies tailored to different customer groups.

• Build a CRM roadmap that supports both offline (stores) and online sales growth.

2. Loyalty & Subscription Program Management

• Manage and continuously enhance the company membership and subscription card programs.

• Design benefits, reward mechanisms, and promotional campaigns to drive loyalty and repeat visits.

• Utilize customer behavior data to implement personalization strategies and targeted offers.

3. CRM System & Customer Data Management

• Oversee the utilization and ongoing development of the company CRM system to meet business needs.

• Consolidate and manage customer data from all touchpoints (POS, app, website, and delivery platforms).

• Conduct data analysis to identify customer behavior trends, purchase patterns, and product preferences.

4. Campaign Planning & Execution

• Plan and execute CRM-driven campaigns via channels such as LINE, SMS, email, app push notifications, and other digital touchpoints.

• Develop tactical and seasonal campaigns to stimulate short-term sales and long-term engagement.

• Conduct A/B testing and performance optimization for continuous campaign improvement.

5. Food Delivery Platform Partnership Strategy

• Develop CRM-related promotional strategies in collaboration with food delivery platforms (e.g., Grab, LINE MAN, etc.).

• Work with platform partners to design attractive promotions that drive customer acquisition and incremental sales.

• Analyze platform performance and optimize promotional strategies accordingly.

6. Cross-Functional & Franchise Coordination

• Collaborate closely with Marketing, Operations, and Franchise teams to ensure CRM initiatives are effectively executed across all branches.

• Support franchise partners in understanding and utilizing CRM tools and promotions.

• Align CRM activities with in-store promotions, POS systems, and customer data collection processes.

7. Performance Tracking & Optimization

• Monitor CRM KPIs such as member growth, redemption rate, repeat purchase rate, CLV, and campaign ROI.

• Prepare analytical reports with actionable insights and improvement recommendations.

• Continuously identify new opportunities to increase customer engagement and conversion.

• Thai Nationality Only.

• Bachelors degree or higher in Marketing, Business Administration, Data Analytics, or related fields.

• 3–5 years of experience in CRM, Loyalty Programs, or Customer Data Management.

• Strong expertise in CRM systems, customer segmentation, and lifecycle marketing.

• Proven ability to execute CRM campaigns and analyze KPIs (CLV, repeat rate, ROI).

• Experience in Retail, F&B, Franchise, or Food Delivery platforms is a strong advantage.

• Group Insurance (Group health & life insurance)

• Accident Insurance

• Annual Health Check-up

• Provident Fund

• Long Service Award (Service year rewards)

• Annual Salary Increment (Annual salary review)

• Annual Performance Bonus

• Special Interest Rates for Home Loans

• Staff Uniform (For specific positions)

• Get-well Gift Baskets (Hospitalization visit gifts)

• Financial Assistance/Compassionate Grants (e.g., weddings, funerals, etc.)

• 30% Employee Discount on BEARHOUSE products

• Psychological Counseling Services (Mental health support)

• Travel Reimbursement (For off-site assignments)

• Domestic and International Per Diem (Travel allowance)