Developing strategic creative concepts for paid video campaigns across social platforms

Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities

Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors

Partnering with UA and growth teams to test hypotheses and scale what performs

Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals

Spotting patterns, trends, and cultural moments to inform future campaigns

Guiding the creative process end-to-end, from concept through to execution and analysis

2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)

A portfolio showing data-driven creative concepts that delivered measurable results

Deep understanding of paid social creative performance and testing methodologies

Strong communication skills — able to translate insights into compelling creative directions

Fluency in English and a natural ability to craft ideas for a global (especially US) audience

Familiarity with creative production workflows, without needing to be hands-on in editing tools

Proficiency with project management tools (Jira, Confluence, Google Workspace)

Curiosity for new formats, cultural trends, and emerging AI creative tools

An obsession with results