Consumer Banking Digital Marketing Staff

• Develop and execute media buying strategies across various digital platforms, including social media, search engines, programmatic advertising, and display networks.

• Conduct market research to identify target audiences, analyze consumer behavior, and optimize media buying efforts.

• Collaborate with internal teams and external vendors to negotiate media buying contracts and secure advantageous rates.

• Monitor campaign performance, adjust budgets, and optimize media placements to achieve maximum ROI.

• Collect, analyze, and interpret data from digital marketing campaigns, utilizing tools such as Google Analytics, social media analytics, and marketing automation platforms.

• Identify key performance indicators (KPIs) and develop reports and dashboards to provide actionable insights for campaign optimization.

• Oversee the management and optimization of various digital platforms, including websites, landing pages, mobile applications, and marketing automation systems.

1. Professional Requirement:

• Familiarity with digital advertising platforms, such as Google Ads, Facebook Ads Manager, and programmatic buying platforms.

• Proficiency in Google Analytics, social media analytics, and marketing automation tools.

• Knowledge of SEO, SEM, social media marketing, and email marketing strategies.

• Communication, presentation, and interpersonal skills.

2. Education:

• Bachelor's degree in communication, business management, or a related field.

3. Work Experience:

• 3+ years experiences of marketing experience.

• Working experience in startups, agencies, or digital banking.

4. Language skill:

• Proficient in Vietnamese and either English or Chinese is a must.

• Performance review

• Cathay insurance

• Domestic and oversea training