Develop and execute strategic plans for influencer marketing campaigns, supporting the needs of the Influencer Marketing and Social Media teams.

Monitor the company’s and competitors' social share of voice (SOV), creating marketing strategies to maintain positive sentiment and drive SOV growth through key opinion leader (KOL) initiatives.

Identify, recruit, and collaborate with KOLs to support influencer campaigns and expand brand reach.

Stay updated on trends to create innovative and creative influencer marketing strategies.

Monitor influencer performance, collaborating closely to optimize KPIs.

Track influencer payments and manage all related documentation.

Evaluate and report on the performance of influencer marketing campaigns.

Ensure the smooth execution of campaigns by overseeing planning, execution, KOL relationship management, and reporting.

Collaborate with cross-functional teams (e.g., social media, marketing, design, production, business development) in a fast-paced environment to deliver campaign tasks efficiently.