Marketing Strategist

Key Responsibilities:

• Develop, execute, and manage multi-channel marketing campaigns, including digital, print, email, social media, and events.

• Collaborate with internal teams, including design, content, sales, and product, to ensure cohesive campaign messaging and branding.

• Analyze campaign performance data to measure success and ROI, providing regular reports and insights to stakeholders.

• Optimize campaigns based on data-driven insights to improve effectiveness and achieve business goals.

• Coordinate with external vendors and agencies to execute campaign deliverables.

• Stay current with industry trends, best practices, and competitive landscape to inform campaign strategies.

• Manage campaign budgets, ensuring cost-effective use of resources and adherence to financial constraints.

• Oversee the creation of compelling marketing collateral, including ads, landing pages, and promotional materials.

• Ensure all campaigns comply with relevant legal and regulatory requirements.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 3-5 years of experience in campaign management, preferably within the specific industry, e.g., financial services, technology, consumer goods.

• Proven track record of successfully managing and optimizing marketing campaigns.

• Strong analytical skills with the ability to interpret data and make informed decisions.

• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.

• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).

• Exceptional written and verbal communication skills.

• Creative thinker with the ability to generate innovative ideas and solutions.

• Team player with strong interpersonal skills and the ability to collaborate effectively.