Innovate and Drive Growth

• Manage and optimize SEO and SEA initiatives

• Plan, launch, and improve paid ad campaigns (Google Ads, Microsoft Ads, etc.)

• Develop and manage landing pages aligned to campaign goals

• Create and refine CTAs across channels

• Build and execute email marketing flows (automations, drips, transactional, mass)

• Manage social media campaigns focused on lead generation and awareness

• Contribute to content creation for growth initiatives (ads, LP copy, nurture emails)

Analyze and Improve

• Track campaign performance, conversions, and ROI

• Analyze marketing metrics to identify opportunities for growth

• Test, measure, and iterate using data-driven insights

Collaborate and Execute

• Work closely with Sales to align messaging and improve lead quality

• Ensure cohesive brand representation across campaigns and platforms

• Communicate project progress clearly with internal stakeholders

Resolve and Propel

• Identify bottlenecks or performance issues and propose actionable solutions

• Make pragmatic decisions to keep campaigns moving and goals on track

Deliver Excellence

• Ensure all growth initiatives meet deadlines, stay within scope, and deliver measurable impact

• Maintain high standards of quality in all assets, campaigns, and reports