Responsibilities:

• Own the Go-To-Market (GTM) plan for digital products, ensuring strategic alignment with business goals and revenue targets.

• Identify monetization opportunities within digital products and build commercialization strategies that maximize value.

• Analyze market trends, customer behavior, and competitive positioning to inform marketing and product strategies.

• Collaborate with Product, Sales, and Customer Success teams to create seamless, insight-driven marketing alignment.

• Influence product development by providing recommendations that improve customer experience and product-market fit.

• Craft and oversee integrated product and brand communication strategies across all internal and external stakeholders.

• Define and monitor marketing KPIs to evaluate performance, drive optimization, and ensure marketing effectiveness.

• Plan and lead full-funnel performance marketing campaigns aimed at driving awareness, adoption, engagement, and revenue.

• Optimize campaign performance across digital channels using A/B testing, segmentation, and iterative experimentation.

• Maximize ROI by adjusting campaign strategy, messaging, targeting, and channel mix based on real-time performance insights.

• Provide hands-on execution support and guidance in tools such as Google Ads, Meta Ads, and analytics platforms when needed.

• Audit marketing processes, strategies, and execution to ensure alignment with business objectives and best practices.

• Identify areas for improvement and provide clear, actionable feedback to strengthen team capabilities.

• Serve as a mentor and subject matter expert in performance marketing, fostering growth and accountability across the team.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).

• 5+ years in performance marketing, digital product marketing, or a related role with ownership of GTM strategy and execution.

• Demonstrated success in launching and scaling digital products through strategic marketing.

• Proven hands-on experience with key digital tools (e.g., Google Ads, Facebook/Meta Ads, Google Analytics, and other performance platforms).

• Strong commercial and strategic mindset, with the ability to uncover monetization opportunities and translate them into marketing actions.

• Advanced skills in campaign optimization, ROI analysis, and data interpretation.

• Confident in using data to inform decisions, experiment, and scale what works.

• Excellent communication and leadership skills, with a proven ability to coach teams and engage stakeholders at all levels.