Designing creative systems, concepts and templates, mood boards, briefs, and AI workflows that power high-velocity ad production

Create visually-stunning, brand aligned, static ad campaigns end-to-end in Figma and ElevenLabs

Directing agency partners with clear and compelling creative briefs, UGC scripts, storyboards, scripts, and feedback on creative concepts, ensuring the timely and aligned delivery of assets

Creating and launching creative testing programs across Meta, Google, YouTube, Reddit, and emerging acquisition channels with Performance Marketing and agencies

Developing a structured creative roadmap with recurring testing sprints and clear learning agendas

Designing analytical frameworks to identify winning creative patterns using performance data and creative analysis

Researching and mapping creative trends across competitors, consumer categories, and best-in-class mobile apps to generate new hypotheses for testing

Partnering closely with Performance Marketing and agencies to rapidly iterate and scale winning campaigns

Continuously improving our creative production pipeline through AI automation, reusable templates, and scalable workflows

Analyzing which creative is resonating most with our audience through ad platforms and tools like Motion

Raising the creative quality bar while ensuring every asset is designed to maximize measurable business outcomes