• Act as the main person-in-charge for all branding and marketing activities of LiuGong Vietnam, ensuring alignment with LiuGong Asia Pacific and HQ branding guidelines

• Execute local branding, advertising, publicity, roadshows, promotions, and dealer marketing activities in close coordination with sales teams and dealers

• Implement and monitor LiuGong VI standards across dealers, branches, workshops, and events, with guidance from the LiuGong Asia Pacific or HQ when required

• Plan, execute, and track the local marketing & marcom budget; report usage and effectiveness to management

• Manage and coordinate dealer co-op marketing programs and local promotional initiatives

• Work closely with sales teams to support key accounts, customer engagement, demos, and promotional campaigns

• Conduct regular dealer visits to support marketing execution, VI implementation, and on-site promotional activities

• Visit customers to collect application stories, photos, videos, and testimonials for marketing, PR, and social media use

• Prepare and localize marketing materials, signage, brochures, and advertisements based on HQ templates

• Coordinate with media and platforms by preparing basic press releases, articles, and content

• Monitor local media coverage, social media trends, and competitor activities

• Execute and maintain local social media accounts in line with regional strategy and content guidance

• Organize and support exhibitions, roadshows, demos, customer gatherings, and corporate events in Vietnam

• Manage corporate gifts, promotional items, product displays, brochures, signage, and exhibition materials

• Act as the local marketing coordinator between LiuGong Vietnam team, dealers, LiuGong Asia Pacific, and HQ

• Prepare regular marketing updates, reports, and local newsletters highlighting LiuGong Vietnam activities and customers

• Proactively seek advice, best practices, and approval from the LGAP Branding and Marketing Manager for key campaigns or brand-sensitive matters

• Perform other branding and marketing duties as assigned by management

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or related disciplines

• 2–5 years of experience in branding, marketing, or Marcom (B2B, industrial, automotive, or machinery industry experience is an advantage)

• Basic knowledge of branding, marketing communications, and event management

• Experience working with dealers, agencies, or cross-functional teams is preferred

• Strong execution, coordination, and time-management skills

• Self-motivated, proactive, and detail-oriented

• Proficient in Microsoft Office (PowerPoint, Excel, Word)

• Basic proficiency in graphic tools (Illustrator / Photoshop / Canva) is an advantage

• Willing to travel for dealer visits, events, and customer activities

• Good command of English or Chinese for business communication

• Age: 25 – 35 years

• Thưởng lương tháng thứ 13 và thưởng kinh doanh

• 12 ngày phép cá nhân trong năm

• Đóng 100% Bảo hiểm tai nạn 24/24 cho người lao động (Bao gồm cả thời gian thử việc)

• Du lịch tối thiểu 1 lần/năm

• Có cơ hội được đào tạo tại cơ sở nước ngoài trực thuộc Hệ thống LiuGong toàn cầu

• Trang bị 100% máy tính xách tay làm việc