Missions

• Manage clients' projects including trade marketing & consumer events.
• Define, build and implement communication and marketing strategy with Communication Managers for an integrated campaign.
• Plan and deploy trade promotion programs for food and beverage/wine products via all channels (distributors, retail, E-commerce,...)
• Propose and execute branding activations via in-store display/ OOH/sampling/gift-with-purchase, etc. to ensure effective marketing activities campaign.
• Maintain and improve good relationships with stakeholders: importers, distributors, retailers, e-commerce platforms, countries' associations, government agencies, embassies, etc.
• Research and get in contact with potential partners to explore more cooperation opportunities.
• Research on market, competitors and keep updated with current marketing trends.
• Plan and organize both indoor and outdoor events with size ranging from 10 - 500 attendants.
• Control and monitor closely projects' budget, cost ratio and ROI.
• Track and evaluate results of each program/channel weekly, monthly.

Key Requirements

• Minimum 4 years of trade and event marketing within the retail environment or creative agencies (preferably those who have worked with the local supermarkets and events companies).
• Strong knowledge of consumer and customer needs with some B2B background.
• Knows what’s hot and happening in the market locally, specifically on the trade.
• Experience in planning and implementing end-to-end activities from budgeting to KPIs with retail and event partners.
• Candidates should have Trade Marketing affinity: enjoys storytelling and is passionate for food and beverage products. Have a solid understanding in marketing channels and materials.
• Proficient in using Google documents: Slides, Sheets, Docs
• Good interpersonal skills, fluent in Thai and English
• Go-getter and being proactive in start-up environment