Collect and analyse consumer and market insights and competition strategies to make recommendations to management
Implement new launches, maintain growth in pillar products and animate core catalogue
Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Adapt communication material (imagery, digital, point of sale)
Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Manage PPP budget and ensure sales forecast accuracy
Effectively prepare clear messages for senior management
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan
You Have
At least 5-7 years’ experience needed
digitally savvy, agility & flexibility
Keen to learn and start an E-Commerce career
E-Commerce landscape & Platform understanding
Strong Operational Digital Marketing profile capable of building detailed activity plans
Collaborative and able to work between Sales & Mkt to build the right plan
Brand & consumer Journey understanding
Skills
E-commerce
Sales & Marketing
Digital Marketing
Functions
Sales
Job Overview
Job Type:
Full-Time
Company
L'Oréal
16 active jobs
Clichy, Hauts-de-Seine, with a registered office in Paris.
Industry:
Consumer Goods, Retail & E-Commerce
Ready to Apply?
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