Senior Marketing Strategy

Responsibilities

• Conduct thorough market research to identify industry trends, customer needs, and competitive landscape.
• Analyze data and insights to develop a deep understanding of target audiences.
• Develop comprehensive marketing strategies aligned with business objectives.
• Collaborate with the creative team to develop compelling marketing campaigns.
• Oversee digital marketing initiatives, including SEO, SEM, social media, and email marketing.
• Optimize online presence to increase brand visibility and drive customer engagement.
• Provide regular reports and insights to key stakeholders, adjusting strategies as needed.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• At least 3 - 5 years working experience
• Excellent writing skills and the ability to create engaging content.
• Experience in concepting, planning and developing content on social and online platforms.
• Creative thinking and ability to generate innovative ideas
• Creativity, open minded, self-motivated, self-starter and detail oriented
• Competence in Ms PowerPoint, Excel and Words