Senior Brand Manager - MU ASEAN

Your Tasks

ASEAN Strategy

• Defining and implementing the ASEAN category strategy, in alignment with overall Regional/Global strategy. Supporting and consulting the ASEAN affiliates regarding the implementation of the strategy at the local level.

Core Business

• Deep understanding of market landscape, consumer needs and insights, in each of the ASEAN affiliates, initiating recommendations with regards to improving market brand positions, category portfolio, price positioning, communication.
• Together with the ASEAN affiliates, identify BDI (Business Development Initiatives) to drive growths on core business by ensuring that the MU interests are captured. Drive consumer insight projects in support of BDIs.

Communication

• Represents ASEAN and liaise between Regional Team (Brand Team + CDU) to give input, feedback to CDU for best campaign materials for ASEAN.
• Works with ASEAN MM to align campaign list, scope of work, budget within ASEAN countries for alignment with key stakeholders
• Support Marketing Manager in strategy of responsible categories for ASEAN

Product (Re-)Launches/Innovation Support

• Liaises between Regional Team and ASEAN affiliates to evaluate potential of product launches/re-launches. Giving input and feedback to EM Team with the objective of delivering relevant NPDs for ASEAN
• Estimating business potential & finalizing business cases of new launches for the MU with the recommendation for country “launch or no-launch” decisions.
• Keeps ASEAN affiliate stakeholders updated on project development and timelines.
• Works closely with SCM ASEAN, Supply Chain, Production Center and Regional marketing and other related dept. on ASEAN level launch and re-launch activities topics.

Pricing and Assortment Management

• Defining together with the markets the selling prices and ensuring the monitoring of compliance with the set prices. Assortment analysis and driving it in conjunction with the strategy.

Leadership

• Guiding, motivating, collaborating and working closely with Regional, Global (BAH), ASEAN Affiliates and X-functional teams.

Your Profile

• Master’s degree or bachelor’s degree in marketing, Business Administration, and other related fields.
• 5+ years of experience in brand and product management and new product launches in multinational FMCG companies.
• Successful experience in communication and product development within FMCG sector.
• High-level of self-organization, independence and proactiveness.
• Handles complexity, problem solving with profound analytical skills and strategic thinking.
• Excellent project management, communication, presentation skills.
• Highly developed proactive cooperative abilities, results focused.
• Upper intermediate / Advanced English (spoken and written)