Own, maintain, and upgrade the marketing technology stack
Manage and optimize the Customer Data Platform to ensure efficient data collection and activation. Manage data sources and destinations to ensure comprehensive data coverage.
Integrate CDP with various marketing tools to ensure seamless data flow. Oversee the setup and maintenance of marketing automation platforms (e.g., Braze, Liveramp)
Ensure data is collected from all relevant sources and properly routed to appropriate destinations for analysis and action
Ensure these platforms are effectively integrated with other internal systems and data warehouses to support marketing campaigns and initiatives
Define principles for defining the broader taxonomy for events (and properties) and user attributes/traits for marketing communications
Review, approve, audit, and clean up events & attributes on an ongoing basis to adhere to principles and keep within data usage limits
Plan and execute timely upgrades to SDKs, ensuring compatibility with current systems and minimal disruption to business operations
Web marketing / Ad platform integration for spend optimization
Integrate with ad platforms (Google, Meta, TikTok, affiliate networks, etc.) via APIs to onboard new channels, optimize ad campaigns, and enable retargeting. Exchange data and smart signals with ad platforms to enhance ad performance
Implement API integrations to extract and clean campaign, keyword, etc data from ad channels for comprehensive reporting to optimize spend and improve ROAS
Facilitate web marketing initiatives and help improve SEO performance
Produce and maintain high-quality data and pipelines
Develop and maintain marketing data pipelines, ETL processes, and data integration workflows to ensure efficient and accurate data acquisition from various internal & external sources using SQL, Python, or other scripting languages
Design, build, and optimize data architecture & models to support marketing reporting and analytics needs. Understand evolving business requirements to optimize/update data pipelines
Ensure all marketing data and attributes are of high quality, operationally reliable, strongly governed, and well documented by using in-house tools and monitoring systems
Be a data and functional expert at EarnIn
Stay up to date with industry trends and emerging technologies in the field of marketing
Be a data SME related to the marketing domain
Identify and recommend new growth opportunities within existing and newer marketing channels by analyzing data and leveraging the latest technology
What We're Looking For
Bachelors in Engineering/ Business/ Analytics or a related field
4+ years of experience in the analytics space
Proficiency in SQL and Python
Familiarity with business intelligence tools like Tableau
Knowledge of Customer Data Platforms and marketing automation tools like Braze, Liveramp
Knowledge of API integrations with ad platforms (Google, Meta, TikTok) and data extraction for reporting and optimization
Strong problem-solving, analytical, communication, collaboration, and organizational skills Ability to analyze data to drive business decisions
Technically conversant and forward-thinking in areas of channel activation, orchestration, AI, and marketing optimization
Experience working with vendors preferred
Marketing domain knowledge is strongly preferred
Skills
Data Architects
Data Modeling
Python
Data Pipelines
Extract, Transform, Load (ETL)
Marketing Reporting
Functions
Engineering
Job Overview
Job Type:
Full-Time
Company
EarnIn
10 active jobs
Industry:
Banking & Finance
Ready to Apply?
Submit your application now and take the next step in your career journey.
