Responsibilities

• Develop and execute influencer marketing strategies to expand the influencer network in Thailand by discovering and onboarding Nano to Macro KOLs to the Lazada Affiliate Program.
• Design and implement ongoing programs to nurture influencers, including video content, webinars, and offline/online events.
• Grow and enhance the Acquisition/Incubation team by streamlining operations, improving SOPs, and increasing efficiency.
• Establish key performance indicators (KPIs), track, measure, and analyze campaign and content performance to optimize strategy.
• Collaborate with teams to leverage cross-functional opportunities and drive company-wide goals.
• Work closely with the regional product team to improve the affiliate platform, ensuring smooth processes from sign-up to influencer activation.
• Stay updated on industry trends, influencer channels, and best practices to develop new onboarding and incubation programs.

Job Requirements

• Bachelor’s degree in Business, Marketing, Economics, or a related field with a minimum of 4-5 years of experience.
• Strong background in influencer marketing or growth marketing, with established relationships with influencers or content creators being a plus.
• Deep understanding of social media platforms and passion for digital content and trends.
• Leadership experience with the ability to manage and develop individual contributors, offering guidance and motivation.
• Excellent critical thinking, problem-solving, and communication skills with the ability to push boundaries and execute tasks thoroughly.
• Highly data-oriented, maintaining the highest standards for marketing and communication materials.
• Fluency in both written and spoken Thai and English is essential.