Responsibilities

1. Drive the value of and adoption of measurement across Key and Growth account clients in Southeast Asia;

2. Partner primarily with clients and agencies to provide good measurement that can lead to a better understanding of their performance on the platform;

3. Manage client and agency feedback to ensure their voice is reflected in our product and partnership teams;

4. Partner with leadership to provide ongoing Measurement POV's to our global product and measurement peers;

5. Partner with product and partnership teams to help prioritize the right partnerships for the region;

6. Implement 1st or 3rd party measurement solutions for Key and Growth accounts with a learning agenda;

7. Partner with sales and product strategy to up-level internal sales teams on measurement knowledge;

8. Willingness and ability to travel as the business requires (approximately 25% of the time).

Minimum Qualifications:

1. At least 5 years of hands-on experience in measurement suppliers/platforms, digital marketing/advertising agencies, large marketing-related organizations, consultancy firms, global research firms, or complex marketing data-driven organizations;

2. Proven experience in setting up and managing large datasets, delivering analytical insights to management or clients for informed marketing decision-making, and adept at managing cross-functional communications and various stakeholders;

3. Expertise and experience with holistic measurement solutions including multi-cell testing, experimentation, incrementality testing, attribution, causal and inference analysis;

4. Fluency in English.

Preferred Qualifications:

1. Proficiency in Exploratory Data Analysis (EDA) with R, Python, SQL or HIVE;

2. Ability to work effectively in a fast-paced, global environment with exceptional time-management and goal-oriented task management skills;

3. A track record with attribution and conversion methodologies;

4. Experience in both digital brand and performance marketing;

5. Fluency in Thai and/or Vietnamese language preferred.