Responsibilities

MARTECH Stack Integration:

• Implement and manage the integration of various marketing technology (MARTECH) tools and platforms within the mobile banking app ecosystem.
• This includes CRM systems, email marketing platforms, social media tools, analytics suites, and advertising technologies.

Data Pipeline and Workflow Automation:

• Design and develop data pipelines and automation workflows to streamline marketing operations, including customer segmentation, campaign management, and personalized communication strategies.

CDP Management:

• Oversee the operation and enhancement of the Customer Data Platform, ensuring accurate customer data collection, integration, and profiling.
• This involves managing data ingestion, data quality, and identity resolution processes.

Personalization and Customer Experience Optimization:

• Work with marketing and product teams to implement personalization strategies across various channels within the mobile banking app.

Strong Technical Background:

• Comes from a software engineer background with frontend and backend experience (Java preferred). Proficiency in Martech platforms and tools, with hands-on experience in integrating and managing complex Martech stacks.
• Familiarity with CRM systems, email marketing platforms, analytics tools, and advertising technologies.

Data Management Skills:

• Solid understanding of data management principles and experience with CDP. Proficiency in working with large datasets and experience with data integration, data quality, and data governance.

Programming and Scripting:

• Experience with programming and scripting languages relevant to Martech and automation, such as JavaScript, Python, or SQL.
• Ability to develop custom integrations and automation scripts.

Analytics and Measurement:

• Strong analytical skills, with experience in using analytics and BI tools to measure marketing performance and generate insights. Knowledge of web analytics, SEO/SEM, and social media analytics.

Customer-Centric Mindset:

• A deep understanding of customer journeys, segmentation, and personalization techniques. Experience in implementing strategies to enhance customer engagement and retention.

Skills / Experience required

• Should Comes from a software engineer background with frontend and backend experience (Java preferred).
• Proficiency in MARTECH platforms and tools, with hands-on experience in integrating and managing complex MARTECH stacks.
• Familiarity with CRM systems, email marketing platforms, analytics tools, and advertising technologies.