Marketing Communication Senior Manager

1. Liên kết với chiến lược kinh doanh và chiến lược sản phẩm để tối đa hóa việc xây dựng chiến lược giao tiếp tổng hợp của sản phẩm mới và xây dựng chỉ số KPI Marketing, tối đa hóa hiệu quả Marketing.
2. Chỉ ra cho người phụ trách Marketing (PR, Kỹ thuật số, truyền thông, chiến dịch,...) thấy được hướng Marketing và mục tiêu nhất quán chiến lược để không ngừng giao tiếp Marketing.

Vai trò và trách nhiệm

• Lead development of clear Vision, Strategies and Plans to build the brand Awareness, Preference and Differentiated Equity of assigned business.

• Understand and influence Product Business Group to have clear Product Portfolio, Pricing Strategies and building blocks including annual business initiative calendar to deliver to business goal.

• Develop strategic marketing leadership on Brand Communication, Local Initiative Launch Communication and ensuring excellence in execution.

• Lead functional team to develop & execute holistic initiatives via IMC development & execution. Develop the local adaptation or creation (as needed) of ATL development & BTL for the initiatives based on in-depth understanding of local consumers.

• Manage effective communication with Business Heads, HQ and RHQ to ensure issues are quickly resolved, and Best Practices are shared on time. Develop gap closure plans together with Product Marketing to deliver business goal

• Develop, train and coach team in strategic marketing, branding building framework as well as important soft skills (i.e. general business management, leadership and collaboration)

• Manage Agency Relationship and development of annual ‘scope of work’. Conduct bi-annual agency reviews and action plans to get the best out of agency partners.

Skills and Qualifications

• Possess a Degree preferably in Business, Marketing or the equivalent with at least 8 years of relevant marketing experience and 4-5 years in a managerial role.

• Candidates should have experience in strategic marketing and managing people.

• Strong knowledge and experience with Brand Building.

• Strong Marketing Planning, decision making and Execution capability in a fast paced electronics or FMCG industry.

• Leadership, Collaborative, Creative, resourceful & strategic minded.

• Independent, self-motivated with excellent interpersonal and communication skills.

• Good analytical and high adaptability skills.

• Able to travel on short notice.

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