Responsibilities:

• Develop winning brand, content and communication strategies across all channels for awareness, consideration, and conversion of True Busines
• Lead, execute, measure, report and improve content, campaigns and marketing activities across all True Business’s channels, including social media, website, email, event and beyond
• Collaborate with external partners/agencies for a strong synergy between product and communication
• Lead consumer insights and research, which includes gathering input and feedback from the sales team (such as customer needs, trends, campaign development, and performance)
• Coordinate with internal cross-functional teams (primarily product management and trade marketing) and agency partners to develop campaigns that support product and service growth based on business objectives
• Manage budget planning for brand and marketing communications