Job Description

• Drive brand and sales performance through core initiatives that grow eating occasion
• Develop channel exclusivity program to drive business growth in both Dine-in, delivery, take away, and catering channel
• Initiate commercial plan that relevant to consumers’ need and capture traffic to store for growing dine in channel consistently
• Own marketing activities timeline from start to end of promotion and activities
• Elevate overall consumers experience through food / service / or activity for dine in channel along the year
• Build consumers engagement to grow brand equity through special programs ex. Brand anniversary, etc.
• Develop and execute end-to-end consumers journey for take away consumers to drive business growth consistently
• Build campaign forecasting and sales / financial impact that in line with business objective and guardrail
• Work with partner/ landlord to develop strong local store marketing program that build incremental sales to business
• Work closely with cross functional team and marketing team to design effective execution plan for execution at store level smoothly
• Work closely with Finance for marketing expense accrue, with own the return on investment for marketing expense.
• Develop campaign tracking and provide analysis in responsible campaigns to understand business impact, consumers’ insight, and key learning
• Lead brand communication for both online and off-line to gain impact from customer.
• Drive customer loyalty program to sustain sales performance

Qualifications

• Bachelor’s degree in marketing or any related fields.
• At least 5 – 7 years of experience in Marketing &/or Operations
• Proficiency in English communication and presentation skills
• High agility capability
• Strong drive for results
• Innovative and people management skills
• Good connection and networking with the industrial bodies