Gather and analyse China and North Asia Pacific marketing research data
Conduct in-market tracking study for product distribution rate and market share data
Support brand teams in strategy related research needs (segmentation, brand architecture, brand equity, brand satisfaction)
Develop, refine and execute Marketing Business Unit market research plans
Collect and summarize relevant market information including economic indicators, market trends, sector and channel growth
Collaborate with Brand teams to plan marketing activities in key markets, including product positioning, offer elements, media spend, Below the Line materials, etc.
Skills And Qualifications
Bachelor's or Master's Degree in Business Administration, Market Research or related field
Fluency in Chinese is preferable (HSK 5 and above)
Market Research Expertise: In-Depth knowledge of various market research methodologies, such as surveys, focus groups, interviews, and data mining. Familiarity with both qualitative and quantitative research techniques
