KEY RESPONSIBILITIES

Content Creation:

•Craft clear, concise, and compelling copy for various digital and print assets

•Produce content for website, UX, product descriptions, emails, blog posts, social media, and marketing collateral

•Meet weekly content production targets while maintaining high-quality standards

Style Guide & Brand Voice:

•Update the in-house style guide

•Ensure a consistent brand voice and tone across all content

Editing and Proofreading:

•Review and edit content for interest, accuracy, grammar, and style

•Maintain the highest quality standards for written materials

User-Centered Content:

•Understand user personas and customer journeys

•Create content that addresses user needs, pain points, and aspirations

Compliance:

•Stay updated with industry regulations

•Ensure content complies with financial regulations and guidelines

Testing and Optimization:

•Analyze content performance data

•Refine and optimize messaging based on data insights

REQUIRED QUALIFICATIONS/EXPERIENCE

•Bachelor’s degree in linguistics, literature, mass communications, journalism, economics, business or related fields

•Fresh graduates welcome

•Excellent command of the Thai language, English a plus

•Proven experience as a copywriter or content writer, preferably in the fintech or financial services industry

•Exceptional writing and proofreading skills

•Understanding of digital marketing trends and SEO best practices

•Ability to work independently, meet deadlines and collaborate effectively across teams

•Excellent communication skills and collaboration skills

•Creative thinking and the ability to adapt to evolving industry trends

•Fast-learning, flexible, and agile, with the ability to quickly reprioritize in a constantly changing environment

•Basic knowledge of investment, business, and the economy, coupled with an interest in stock investment, passive investment and wealth management

EXTRA POINTS

•Experience with investing

•Experience with WordPress and Google Business Suite

•Proficiency in English or other languages