Head of PR - Thailand

The Role

• An entrepreneurial mindset, given the pace at which we operate;
• A willingness to think from first principles, challenge established wisdom and work well cross-functionally;
• The ability to create compelling campaigns in conjunction with Marketing, Social Marketing, and Content, that tie our titles and talent to our brand;
• Passion or curiosity for Entertainment (TV or Film) Publicity;
• A love of trying new things;
• High standards in everything you do (we aspire to be excellent);
• Excellent written and oral communication skills;
• Willingness to roll-up your sleeves and get work done;
• To be a role model of courage and candor (per our cultural values) foundational to successful team leaders;
• Passion for building and mentoring team members;
• The confidence and skills to deal with people at all levels internally and externally;
• Experience living and working in Thailand. This is a must.

The Work

• Developing proactive, impactful PR campaigns that tie our titles and talent to our brand in conjunction with our marketing and social teams;
• Acting as a strategic thought partner to our content, partnerships teams and when necessary key external production and talent partners;
• Working to build strong external relationships within the media and creative communities - including onscreen talent, showrunners, filmmakers and producers;
• Crafting PR strategies to support our brand, raise awareness of our service, and promote our titles;
• Serving as an expert on Thailand - in particular, being able to convey its specific cultural needs and nuances within Netflix;
• Creating conversations and cultural moments for our shows and films;
• Being confident enough to serve as a company spokesperson; and
• Protecting and enhancing the Netflix reputation and brand in Thailand.

The Successful Candidate Will Likely Have

• 12-15+ years experience in communications, publicity, media, journalism and/ or agency, studio or TV network;
• The ability to speak and write in Thai and English is important;
• Deep knowledge of the entertainment industry would be ideal - including experience working with creators, writers, producers, showrunners and talents;
• Strong press relationships, including at the editorial level;
• Have experience/good working knowledge of Digital PR and social media platforms
• Have experience managing agencies;
• Familiarity with the policy issues that impact companies working in the entertainment and technology space in Thailand is an advantage;