Marketing Specialist (digital marketing)

Responsibilities

• Develop and implement comprehensive marketing plan by mix of digital and traditional channels to captivate & engage with potential consumers and customers
• Gather and analyze market data, competitor insights, and customer feedback to inform marketing strategies
• Utilize data-driven insights to optimize muti-channel marketing strategies for maximum impact
• Create and curate content that resonates with our target audience across various social media channels
• Localisation of global marketing content
• Development and Management of digital communication
• Management of the ClearCorrect website content
• Identify and build partnerships with influencers whose audience aligns with our target demographic.
• Design and source point of sale materials to promote ClearCorrect aligners in the dental practice.
• Managing new product/feature launches
• Ensuring brand compliance across all touchpoints
• Transfer the marketing strategy into promotional concepts and sales initiatives – including designing & development of materials.
• Develop and implement customer solutions including brand awareness programs – PR, digital marketing, promotional campaign, events etc.…
• Organize VOCs with different target groups & provide inputs to ClearCorrect regional and global team.
• Builds cross-functional team effectiveness with marketing, sales, clinical & customer support colleagues to ensure successful delivery of strategies.
• Understands and is familiar with P&L dynamics and maximizes these to achieve profit goals.
• Other duties as directed.

Skills

• Demonstrated proficiency in social media marketing and channel management.
• Ability to produce/coordinate content for social media campaigns, primarily across Instagram, Line and TikTok.
• Knowledge and prior usage of tools like Facebook Ad Manager, Google Ads Manager, TikTok Ads Manager.
• Experience building effective multi-channel marketing strategies, including affiliate marketing, SEO, social media, and other digital channels.
• Strong PR and communication skills.
• Experience in developing point of sale materials to promote products.
• Experience in cultivating and managing relationships with influencers.
• Proven expertise in planning and executing effective in social media and traditional marketing campaigns.
• Basic Graphic Design & Video Editing skills
• Proficient in the Canva, ChatGPT, PowerPoint
• You excel at distilling complex information into clear, concise, and easy to understand messaging and you are a creative communicator and master of storytelling.
• Experience in project planning/management and demonstrated ability to deliver outcomes meeting quality, time, and budget expectations.
• Qualifications
• A minimum of 3+ years’ experience in digital marketing/Communication role.
• Bachelor’s degree in marketing, Communications, or a related field.
• Proven experience in successful brand building
• Experience with relevant software applications.