About the job
As the Head of Analytics & AI Business Department, you will lead and oversee the sales and marketing initiatives for our organization's Analytics and AI unit. You will be responsible for driving revenue growth, expanding the customer base, and creating a strong market presence for our analytics products and services. Your strategic leadership and expertise in analytics sales and marketing will be instrumental in driving success and achieving business objectives.
Sales Strategy and Revenue Generation:
- Develop and execute a comprehensive sales strategy to achieve revenue targets and drive business growth.
- Identify target markets, customer segments, and value propositions for our analytics solutions.
- Lead the sales team in prospecting, lead generation, opportunity qualification, and closing deals.
- Collaborate with cross-functional teams to ensure alignment between sales strategies and product offerings.
Customer Acquisition and Relationship Management:
- Build and maintain strong relationships with existing customers and key stakeholders.
- Identify and engage potential customers, conduct sales presentations, and develop tailored proposals.
- Ensure customer satisfaction through effective account management and post-sales support.
- Foster a customer-centric culture within the sales team, prioritizing long-term customer success and retention.
Marketing and Branding:
- Develop and execute marketing strategies to promote our analytics solutions and create brand awareness.
- Define and implement marketing campaigns, content strategies, and lead generation activities.
- Collaborate with the marketing team to create compelling marketing materials, including case studies, whitepapers, and website content.
- Monitor market trends, competitor activities, and customer feedback to refine marketing strategies.
Sales Enablement and Team Management:
- Provide leadership and guidance to the sales team, setting clear goals and objectives.
- Develop and implement sales enablement programs, including training, sales collateral, and tools.
- Conduct regular performance reviews, provide feedback, and support the professional growth of team members.
- Foster a collaborative and high-performance sales culture, encouraging knowledge sharing and continuous improvement.
Market Intelligence and Analytics Insights:
- Stay informed about industry trends, emerging technologies, and the competitive landscape in the analytics market.
- Gather market intelligence and customer insights to inform product development and sales strategies.
- Leverage analytics insights to identify market opportunities, refine pricing strategies, and improve sales effectiveness.
Performance Measurement and Reporting:
- Define key performance indicators (KPIs) to measure sales performance, revenue growth, and customer acquisition.
- Develop and present regular reports and dashboards to senior management, highlighting sales achievements, market trends, and areas for improvement.
- Collaborate with finance and operations teams to ensure accurate sales forecasting and pipeline management.
Qualification
- A bachelor's or master's degree in business, marketing, or a related field. A background in analytics is a plus.
- Proven experience (10+ years) in sales and marketing, with a focus on analytics solutions or related technology products.
- Strong understanding of the analytics market, customer needs, and sales strategies in the industry.
- Excellent sales and negotiation skills, with a track record of achieving and exceeding revenue targets.
- Demonstrated experience in building and managing customer relationships, with a customer-centric approach.
- Strong leadership and team management skills, with the ability to motivate and inspire a sales team.
- Exceptional communication and presentation skills, with the ability to articulate complex concepts and value propositions.
- Analytical mindset, with the ability to leverage data and market insights to drive sales and marketing strategies.
- Proven ability to collaborate with cross-functional teams and align sales strategies with product offerings.
