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Responsibilities:

Content Pillar Development:

- Develop a content pillar strategy that includes a mix of blog posts, videos, infographics, and other multimedia content that align with the brand's goals and target audience.

- Collaborate with various teams to gather insights, product information, and industry trends for content development.

Content Creation:

- Write and create engaging and shareable content for various digital platforms, ensuring consistency with the established content pillars.

- Utilize SEO best practices to optimize content for search engines and increase online visibility.

Social Media Calendar Planning:

- Create and schedule posts across various social media platforms, ensuring consistency in tone, voice, and branding.

- Monitor social media trends, industry news, and competitor activities to stay ahead in the digital landscape.

Community Engagement:

- Actively engage with the online community by responding to comments, messages, and mentions on social media.

- Foster positive relationships with followers, influencers, and brand advocates.

- Identify opportunities for user-generated content and encourage audience participation.

Collaboration and Coordination:

- Work closely with cross-functional teams, including design, product, and sales, to ensure alignment in messaging and goals.

- Collaborate with external partners, agencies, or influencers to amplify the brand's digital presence.

Stay Updated on Industry Trends:

- Stay informed about the latest trends in digital marketing, content creation, and social media to implement innovative strategies.

Analytics and Reporting:

- Utilize analytics tools to track and measure the performance of digital marketing campaigns, content, and social media activities.

- Prepare regular reports detailing key performance indicators (KPIs) and provide insights for continuous improvement.

คุณสมบัติผู้สมัคร

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Proven experience in digital marketing, content creation, and social media management.
3. Strong understanding of SEO principles and content optimization.
4. Proficiency in using digital marketing tools, analytics platforms, and social media management tools.
5. Excellent written and verbal communication skills.
6. Creative mindset with an ability to think strategically and analytically.
7. Strong organizational and time management skills.