Engage with external partners (e.g. Facebook, Google) to address technical issues
Gather feedback and suggestions from the team, collaborating on enhancements to existing functionalities
Reporting on key performance indicators and presenting findings to stakeholders
Providing insights and recommendations for improving overall digital marketing performance.
Stay informed about the latest trends in online channels and digital marketing, ensuring a comprehensive understanding of the various components essential for success in digital marketing
Analyzing digital data to draw key recommendations around key objectives such as acquisition, retention and engagement.
Conducting content audits to identify gaps and areas for improvement
Collaborating with other teams, such as marketing, data, sales, and product development
Creating and maintaining digital marketing dashboards to track key metrics
Assisting in the development and execution of digital marketing campaigns
Utilizing analytics tools to track campaign performance
Conducting research to identify new opportunities for digital marketing campaigns
Qualifications:
English and Thai language proficiency
University degree in a relevant field such as Communication Marketing, Statistics, Data etc
3+ years of experience in digital marketing with a strong focus on app marketing
Proven track record of success in user acquisition and engagement for mobile apps
Excellent analytical skills with experience using analytics tools (such as but not limited to Adjust, Google Analytics, PowerBI etc.)
Strong understanding of digital marketing best practices including SEO, SEM and ASO.
Experience in vendor management and managing paid advertising campaigns (Facebook, Google etc).
Ability to work independently and part of a team with a positive attitude.
Skills
Digital Marketing
Language fluency
SEO & SEM
Power BI
Functions
Marketing
Job Overview
Job Type:
Hybrid
Company
AIA Thailand
45 active jobs
Industry:
Banking & Finance
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