Content Strategy Director (B2B Marketing) – Bangkok Based, Relocation Provided
Full-Time
Bangkok, Thailand
Posted: September 30, 2024
Position Details
Key Responsibilities
Develop and Implement Content Strategies: Create compelling content that engages B2B audiences, elevating brand awareness and reinforcing Agoda’s value across multiple business units.
Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda’s branding story and core strategies to partners and c-suite executives
Lead and Inspire Teams: Manage a dynamic content strategy team with wide range of skills, providing mentorship and guidance, develop KPIs, while recruiting top talent to enhance team capabilities.
Collaborate Across Departments: Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Agoda’s B2B offerings.
Analyze and Optimize Content : Collaborate with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact.
Enhance Sales Materials and Strategy: Develop and refine sales collateral to support the commercial teams and improve partner engagement.
What You’ll Need To Succeed
Extensive Experience: A minimum of 8 years in content strategy or related roles. Experience in B2B marketing environment is a plus.
Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
Industry and product Knowledge: Familiarity with the tech and travel industry; experience in the online travel agency sector is a plus.
Data-Driven Approach: Strong analytical skills with the ability to leverage data to substantiate content strategies and value propositions
Leadership Capability: Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams.
Skills
Strategic Communications Counsel
Oral Communication
Content Strategy
Presentation Boards
Narrative
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
Agoda
168 active jobs
Industry:
Hospitality, Tourism & Travel
Ready to Apply?
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