RESPONSIBILITIES:

• Develop and write high-quality, engaging, and SEO-optimized content, including blog posts, articles, website copy, email campaigns, whitepapers, case studies, social media posts, and video scripts.
• Collaborate with the marketing team to create and execute a content strategy that aligns with brand messaging, business objectives, and target audience needs.
• Conduct keyword research, implement SEO best practices, and optimize content for search engines to increase organic traffic and search rankings.
• Manage the distribution of content across various digital channels, including social media, email, and third-party platforms, to drive engagement and conversions.
• Measure and analyze the performance of content campaigns using analytics tools (e.g., Google Analytics, HubSpot) and provide recommendations for continuous improvement.
• Work closely with cross-functional teams (Sales, Product, Design) to ensure content aligns with company initiatives and customer needs.
• Ensure all content maintains brand voice, tone, and guidelines, while staying true to company values.

KNOWLEDGE, SKILLS AND ABILITIES:

• Strong writing, editing, and proofreading skills with an eye for detail.
• Solid understanding of SEO, SEM, and digital marketing strategies.
• Creative thinking and a passion for storytelling.
• Excellent time management and organizational skills with the ability to manage multiple projects simultaneously.
• Ability to work independently and collaborate effectively in a team environment.
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• At least 2 years of experience in content marketing, copywriting, or digital marketing.