Job Description:

• Generate video content by elevate SkillLane brand to the next level through building, managing and optimizing organic and paid social posts for relevant audiences.
• Develop a strong video content strategy, ensuring the best creative execution.
• Understand what content people consume and how they consume it on social media.
• Create the video content process, including briefing and enthusing creative teams i.e. graphic designer and videographer/photographer/editor.
• Evaluate the performance of your content on social media and to iterate and optimize the content performance.
• Assist ad-hoc project work assigned by the team and supervisor.

Requirements:

• Bachelor’s degree in journalism, communication art, advertising or a related field and/or relevant years of experience.
• A minimum of 1-2 years’ relevant experience in content creating or branding with ability to build community and social media engagement from a user-oriented perspective.
• Excellent grammatical and language skills with ability to convey message through video content by using different styles/tones to engage with different audiences.
• Understand video creation workflows. Understand how to interact and brief the creative team, i.e. graphic designer, videographer, video editor, and photographer.
• Enjoy hands-on approach. Enjoy working closely with your team.
• Enjoy working in a fast paced and dynamic environment.
• Enjoy consuming content on social media to understand trends.
• Passionate about self-development, learning for better career opportunities and educational technology is a plus.
• Portfolio is required.