Brand Manager

Jobcadu Recruiter

11 days ago

Hồ Chí Minh

Full-time

On-site

3-5 years experience

Job Description

We are supporting our client in recruiting experienced Brand Manager to lead brand strategy and marketing initiatives in the Beauty & Personal Care industry. You will be responsible for strengthening brand positioning, developing marketing campaigns, understanding consumer behavior, and driving brand awareness and business growth.

The ideal candidate combines strategic thinking with hands-on execution and has a strong understanding of the beauty and personal care market.

Key Responsibilities

Brand Strategy: Develop and execute brand strategies, positioning, and annual marketing plans aligned with business objectives.
Marketing Campaigns: Plan and manage integrated marketing campaigns across digital, social media, retail, and other relevant channels.
Consumer & Market Insights: Analyze consumer behavior, market trends, competitors, and customer feedback to identify growth opportunities.
Brand Communication: Ensure consistent brand messaging, visual identity, and tone of voice across all marketing materials and touchpoints.
Product Marketing: Support product launches, promotions, and go-to-market strategies in collaboration with product, sales, and commercial teams.
Budget & Performance: Manage marketing budgets, monitor campaign performance, and use data to improve marketing effectiveness.
Cross-functional Collaboration: Work closely with sales, product development, agencies, and other stakeholders to deliver brand initiatives.

Requirements

3–5 years of experience in brand management, marketing, or a related role.
Experience in the Beauty & Personal Care industry is strongly preferred.
Strong understanding of brand strategy, integrated marketing, and consumer engagement.
Experience planning and executing marketing campaigns across multiple channels.
Good analytical skills, with the ability to interpret market research and campaign performance data.
Strong project management, communication, and stakeholder coordination skills.
Proactive, creative, detail-oriented, and able to manage multiple projects.
Experience managing beauty, skincare, cosmetics, haircare, or personal care brands.
Familiarity with digital marketing, influencer marketing, e-commerce, and retail activation.
Experience working with creative agencies, media partners, and external vendors.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Brand strategy and positioning
Consumer and market insight
Integrated marketing campaign management
Budget and performance management
Creative thinking and execution
Communication and cross-functional collaboration

Benefits

Competitive salary and performance-based bonuses

Brand Manager

Jobcadu Recruiter

11 days ago

Hồ Chí Minh

Full-time

On-site

3-5 years experience

Key Responsibilities

Brand Strategy: Develop and execute brand strategies, positioning, and annual marketing plans aligned with business objectives.

Marketing Campaigns: Plan and manage integrated marketing campaigns across digital, social media, retail, and other relevant channels.

Consumer & Market Insights: Analyze consumer behavior, market trends, competitors, and customer feedback to identify growth opportunities.

Brand Communication: Ensure consistent brand messaging, visual identity, and tone of voice across all marketing materials and touchpoints.

Product Marketing: Support product launches, promotions, and go-to-market strategies in collaboration with product, sales, and commercial teams.

Budget & Performance: Manage marketing budgets, monitor campaign performance, and use data to improve marketing effectiveness.

Cross-functional Collaboration: Work closely with sales, product development, agencies, and other stakeholders to deliver brand initiatives.

Requirements

3–5 years of experience in brand management, marketing, or a related role.

Experience in the Beauty & Personal Care industry is strongly preferred.

Strong understanding of brand strategy, integrated marketing, and consumer engagement.

Experience planning and executing marketing campaigns across multiple channels.

Good analytical skills, with the ability to interpret market research and campaign performance data.

Strong project management, communication, and stakeholder coordination skills.

Proactive, creative, detail-oriented, and able to manage multiple projects.

Experience managing beauty, skincare, cosmetics, haircare, or personal care brands.

Familiarity with digital marketing, influencer marketing, e-commerce, and retail activation.

Experience working with creative agencies, media partners, and external vendors.

Bachelor's degree in Marketing, Business, Communications, or a related field.

Brand strategy and positioning

Consumer and market insight

Integrated marketing campaign management

Budget and performance management

Creative thinking and execution

Communication and cross-functional collaboration