Brand Innovation Manager

MAIN PURPOSE:

New Product Development

• Actively identify new opportunity and develop NPD concepts by leveraging research on local, consumer & shopper, and category insights and analytics as well as be able to anticipate and predict the trends.
• Develop distinctive people centric innovation to drive business growth that in line with brand equity.
• Coordinate the development of innovation grid to gain sign off from Local and Division.
• Lead product development and manage projects by working closely with cross functional teams internally and externally to ensure on-time delivery and align with planned budgets.
• Works with the Insights & Research team on preparing actionable recommendations to address new opportunities and ongoing business challenges.
• Actively participate in driving innovation and ensure a strong portfolio and assortment for the brand in the growth driving retail environment.
• Participate in Division and Global Meeting to share updates from hubs.

Marketing Strategy

• Coordinate the development of product portfolio strategy.
• Coordinate the development of Brand Growth Plan to improve brand health and accelerate brand growth.
• Coordinate the implementation of the overall sub-category & brand strategies agreed with Hub and Division, including 5P guidelines to achieve/exceed market share & financial objectives.
• Understand Go-to-Market process and be able to work with cross functional team to deliver strong Go-To-Market plan.

IMC Development

• Lead IMC development by working with agencies and cross functional teams for new product launches.
• Deliver all IMC assets for NPD to create impactful launch (KV, POP, TVC, Digital, Ecommerce).
• Manage production cost and agency fees budget as planned.
• Understand media strategy guidelines & updates and its implications to sub-category.

Generic Competencies:/ Functional Competencies:

• Experience in : Innovation development / IMC development / Brand marketing.
• Strategic business and consumer orientation./ Ability to bring the outside in – leverage external networks well.
• Ability to influence/interface with different levels of the organizations – leverage internal Colgate-Palmolive networks.
• Personal Influence: Strong communication skills. Builds credibility through expertise and personal presence.
• Strategic Thinking: Developing strategies and proactively responding to consumer/shopper trends, competitive threats, and brand issues and opportunities.
• Consumer Marketing Planning: Building superior marketing bundles and brand/category plans to create and convert consumer interest to purchase.
• Advertising Development: Creative and Media Translating brand positioning and strategy into effective consumer communications and effectively reaching as many target consumers as possible.
• Project management: manage multiple projects simultaneously, working & lead cross functional teams to achieve project goals.
• Trade Understanding: Understanding the trade environment and aligning Colgate’s category/brand strategies with customer priorities.