Assistant Brand Manager (Acquisition & Activation scope)

• Event & Experiential Marketing: Build the new user acquisition ecosystem by organizing or supporting brand events, pre-natal workshops, etc to provide direct interaction with the brand.

• In-Store Activation: Developing and implementing new user acquisition programs, visual merchandising, and staff training in local Mom and Baby chains.

• Digital Activation: Executing social commerce initiatives for local Mom & Baby (e.g., supporting live streams on TikTok Shop, Facebook Live, etc), running digital contests, and interactive campaigns to drive immediate engagement and purchase.

• Collaboration: Working closely with the CCD and sales teams to ensure smooth execution of new user acquisition activities.

• Feedback & Optimization: Collecting real-time feedback from acquisition activities, analyzing their impact on immediate sales or engagement, and making quick adjustments.

• Compliance: Ensuring all programs, especially those involving sampling or direct consumer interaction, strictly adhere to the WHO Code, Marketing in IFT for FrieslandCampina, and local regulations in Vietnam.

YÊU CẦU

• Education: BS/MS degree in marketing or a related field

• Experience:
  + Strong customer relatonship management to directly work and manage execution in each chain
  + Well planning skill to manage multi-activities happen at the same time across 14 chains

PHÚC LỢI

At FrieslandCampina Vietnam, we offer more than just a job — we offer a journey to grow and make an impact. Here’s what you can expect:

• 13th-month salary & KPI bonus based on business performance

• Full social insurance on full salary from day one

• Competitive salary & benefits package

• Development programs to support your growth