Account Manager - HORECA

Responsibilities:

Account Management

• Achieve individual and team annual sales target.
• Establish and manage good relationships with key accounts and potential customers.
• Maintain effective and smooth trade relationship with Key account clients via day-to-day operations in order to optimize operational effectiveness, business performance and goodwill.
• Develop new business to expand distribution of Company’s core brands.
• Focus on efficient portfolio strategy with strong optimal distribution of our iconic Brands
• Manage business performance in relation to agreed business objective, brand priorities and product/pricing strategies. Continuous implementation of agreed strategies derived from the Brand Plans. Ensure most appropriate coverage of all current and potential key accounts by reviewing and managing pricing, distribution, stock in trade, visual merchandising, promotion execution and other sales related activities

Promotion and Activation

• Support channel strategy and implement activations to deliver strong brand communication, consumer experience and commercial objectives.
• Ensure POS, visibility and merchandising are properly conducted in each outlet.
• Develop Joint business planning with key accounts. Work closely with Customer Marketing team on Commercial Planning.
• Work closely with the Marketing Team to evaluate methods to improve promotions effectiveness and operational efficiencies

Analysis and Reporting

• Provide timely communication on market environment and competitor analysis
• Actively collect and share trade comments from key account clients and channel team members
• Identify and advise sales opportunities and risk

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field. Master's degree is a plus.
• Relevant experience in sales, business development and/or account management
• Relevant experience and Knowledge in Hospitality, Luxury and/or FMCG will be an advantage.
• Strong understanding of Hotel and Restaurants including market dynamics, trends, and competitor landscape.
• Excellent sales, communication, and interpersonal skills.
• Strategic thinker with the ability to develop and execute actionable plans.
• Ability to thrive in a fast-paced and dynamic environment, managing multiple priorities effectively.
• Fluency in Thai and English is required
• Willingness to travel as required