Senior Brand Manager

Accountabilities:

Numerical Objective:

• Achievement and accountability for individual brand targets - up to the marketing contribution level for each brand.
• Tracking of sales on monthly basis by brand. Key reports include: retail & wholesale sales analysis by brand, by channel and contribution (%) by SKU.

Marketing:

• Develop brand-specific marketing calendar.
• Conceptualize, plan and ensure timely implementation of launches, promotions and brand-specific animations, and consumer events.
• Develop and provide marketing collaterals (i.e. POS displays etc).
• Devise customer recruitment plans for each brand - eg. Workshops, promotional activities, etc.
• Devise customer retention programs and CRM brand-specific activities to drive brand sales.
• Accountability and tracking for the brands' Advertising & Promotional Expenditure.

Inventory:

• Accountability for individual brands' inventory levels in order to maintain a healthy inventory turnover ratio on each brand.
• Stock forecasting on new and existing products (including GWPs) of the brand responsible.
• Working with internal forecasting teams to develop rolling forecasts in order to manage overall inventory levels.

Distribution:

• Work with the national sales team to provide support to garner entry into alternative distribution channels.

PR:

• Develop a strong and good working relationship with the media journalists.
• Conceptualize, plan, and implementation of PR launches.
• Conceptualization and implementation of PR kits, releases etc.
• Compilation and valorization of press coverage by brand - especially on key launches and animations.

Division Management:

• Provide leadership, guidance, and direction for team members towards building and strengthening internal department structure.

Others:

• Able to react to change productively and handle other essential tasks as assigned.
• To have a strong and good working relationship with the principals.
• To have a strong and good working relationship with the Trade.

Qualifications:

• Marketing or Sales experience in the beauty industry is required.
• Strong presentation and communication skills
• Marketing type, initiative, dynamic, highly committed and result oriented.
• Experience in marketing budget planning and P&L analytical.
• Pleasant and Mature personality, well-organized and hard-working style
• Good at problem-solving, quick to respond, and able to work outside when needs.
• Excellent, proven interpersonal, verbal, and written communications skills.
• Excellent computer literacy in MS Office (Word, Excel, PowerPoint)
• Fluent in English language skills