Key Responsibilities:
Develop BSP and strategies based on the analysis and research of market data, align with the product strategies/positioning.
Execute the BSP in the correct direction through timely cross-functional collaboration and customer communication.
Marketing & Product Management
Establish relationships with KEEs, Healthcare Professionals (HCPs) and relevant policy makers.
Plan, allocate and implement BSP for all responsible products – current and new products.
Conduct market research to understand market, competitors, and brand positioning.
Contribute to field force training on product, product positioning and key messages.
Attend regular sales meetings and joint calls.
Keep cross-functional communication and collaboration including Medical, Market Access & Government Affairs, Commercial Excellence and other departments.
Financial Management
Forecast, plan, allocate and manage budget to maximize resource allocation and ROI
Patient-Focused Mindset & Others.
Understand disease pathology, how it impacts the patient and where AstraZeneca’s products best fit during the treatment process.
Identify patients ideally suited to AstraZeneca’s products through focused discussions on the customer's patient list with HCPs.
Demonstrating knowledge and understanding of patients’ needs.
Improving the patient experience and long-term value creation.
Any other duties that may be assigned from time to time as required by the business.
Qualifications
Bachelor’s Degree in Pharmacy or related field
At least 5 years of pharmaceutical experience in primary care/specialty care will be an advantage.
Experience in Oncology or specialty care portfolios.
At least 3-5 years of marketing experience
Experience managing complex projects.
Excellent in communication, both English and Thai
Proficient in English, Microsoft Word, Excel and PowerPoint.
Skills
Functions
Full-time
Company
46 active jobs
Cambridge, Cambridgeshire
Industry:
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