Exclusive Interview with Mutant | The agency that goes beyond PR to solve real business challenges

Exclusive Interview with K.Ple: "This is a workplace where you can try, fail, learn, and truly grow — insights from Bitkub’s People Leader"

In a world of constant change, Ple Piyanuch Limapornvanitch stands out as a People Strategy leader who reflects what a modern organization should look like. With nearly 25 years of HR experience across multiple industries, she now serves as Group Chief People Officer at Bitkub, a role she has held for over two years. She describes her time here as “interesting, unique, and challenging every single day” — because the digital asset and technology landscape evolves at a speed unlike anywhere else. Bitkub’s Culture: Believe in the Meaning of Work and Go Beyond At Bitkub, employees are called Bitkubers, symbolizing a shared identity within one ecosystem. Everyone operates under the organization’s core philosophy: “Believe and Beyond.” It is a mindset rooted in belief, courage, and the drive to go further than the boundaries set before, especially in the fast-moving world of technology and digital assets, where work directly impacts real users. Bitkub focuses not only on building platforms, but also on building knowledge, ensuring both employees and the organization grow sustainably. Leadership That Drives Real Employee Growth K.Ple emphasizes that “leaders are key drivers of progress.” Their role isn’t only setting direction —but ensuring employees never feel like they’re walking alone. Because the industry is so specialized, Bitkub invests heavily in reskilling and upskilling. Beyond capability building, compensation and benefits must also be competitive to support employees’ professional and personal growth. Unique Benefits: Supporting Body, Mind, and Lifestyle Bitkub designs benefits that cover both physical well-being and emotional/lifestyle needs. Physical benefits rarely found elsewhere Ergonomic sleeping capsules for power naps Massage room with 5–6 visually impaired professional masseurs on-site Literation Zone, a curated space for reading and relaxation Lifestyle-driven benefits crafted from employee insights Before releasing any new perk, the HR team always starts with one question: “What do our people actually want?” Recent highlights include: A partnership with Tinder providing Gold Subscriptions for employees — recognizing the importance of relationships and personal well-being Partnerships with online doctor consultation platforms Follow the team’s culture and updates here: 📌 IG: @lifeatbitkub 📌 TikTok: @babygreenblood Mental Health Month in October, featuring deep health screenings (e.g., body-fat analysis) to encourage personal care These reflect Bitkub’s belief in Work-Life Integration, where “life” matters just as much as “work.” Bridging the Gap Between Executives and Employees: Coffee Chat One well-loved initiative is Coffee Chat with C-levels, where employees can directly schedule time with executives to share ideas, ask questions, or seek inspiration. This program helps reduce hierarchy and strengthens real connections between leaders and employees. Next Focus: Becoming an AI Learning Organization For the upcoming year, Bitkub aims to transform employees into AI adopters — not just aware of AI, but able to use it meaningfully to improve their work. Key initiatives include: KUBERNATOR — a cohort of AI experts embedded in each team after intensive training, responsible for scaling AI usage across departments AI Camps that train employees in advanced AI tools AI-driven process optimization, with continuous testing of plug-ins and new tools Bitkub wants to provide a platform where employees can learn, showcase their potential, and grow alongside technology. Message for the New Generation: The Most Important Skill K.Ple leaves a powerful message for those just starting their careers: “Resilience is everything. The world changes fast — you can fall, but you must get back up fast.” She notes that feeling misaligned after six months in a role doesn’t mean someone is not capable. At Bitkub, employees can transfer between departments to find where they thrive, because the company believes people shine most when they’re in the right environment. Want to become a Bitkuber? Bitkub truly invests in people — offering opportunities to grow in career, life, and future-ready skills. If you want to be part of a team shaping the future of technology:

Dec 1, 2025

“Understand people beyond technology, and change before the world changes you”

This was the key message from two major stages at Bitkub Summit 2025. In an age where the business world is evolving faster than ever, survival is no longer about how much capital you have, but about how well you understand people and how bravely you adapt. The two highlight sessions, Shark Restage 2026 and Thai SMEs Reshape 2026, revealed powerful lessons from both new-generation and seasoned Thai business leaders: that the true path forward for Thailand’s economy lies in creating value, not competing on price. Panel Discussion: Thai SMEs Reshape 2026 – “The Path Forward for Thai Entrepreneurs” At this year’s Bitkub Summit 2025, one of the most talked-about sessions was Thai SMEs Reshape 2026, featuring Thailand’s most inspiring SME founders who have thrived in hyper-competitive “Red Ocean” markets: K.Fern Nattamon – Founder of Suki Teenoi K.Peach Pachara – Co-Founder of Potato Corner Thailand K.Pao Peeradon – Founder of iHAVECPU K.Warittha – Founder of MizuMi Suki Teenoi: From Local Buffet to 9-Billion-Baht Brand What began as a small buffet restaurant has now become a 9-billion-baht business in just eight years. K. Fern shared that her biggest turning point came when she realized she didn’t want to just “own a restaurant,” but to build a sustainable business that grows alongside her people. “We can’t stand still because there are hundreds of lives growing with us.” Today, Suki Teenoi continues its expansion across Northeastern Thailand, with plans to launch in the South next year. Despite the fast growth, Fern humbly admits, “We’re not successful yet, the challenge is how to grow sustainably. We don’t just want to follow a trend. We want to be a brand that stays in people’s hearts for decades.” Potato Corner: Localizing a Global Brand From actor to franchise entrepreneur, K.Peach Pachara never imagined that what started as a “fun project with friends” would become a serious business venture. He quickly learned that running a global franchise requires deep localization to succeed in the Thai market. “Even though the original Potato Corner has four main flavors, we developed new ones locally to perfectly match Thai tastes.” K.Peach emphasized that while his public image may have helped early on, true brand strength must stand independently: “One day, if I’m not here, the business must still go on, that’s what a real brand is.” iHAVECPU: Building from Scratch with Authenticity K.Pao Peeradon represents the spirit of a self-made entrepreneur. Starting with nothing but a dream of financial freedom, he acted immediately on what he loved, building computers. Instead of competing on price, he focused on trust and value, offering pre-assembled, ready-to-use PCs, creating the idea of “instant PCs” before the market caught on. “I don’t compete on price; I compete on credibility.” His authentic livestreams, which feel more like friendly conversations than sales pitches, helped build massive trust. Today, iHAVECPU earns over 2.7 billion baht in annual sales. “A CEO must always be hands-on first, that’s how you earn trust from both customers and your team.” MizuMi: The Skincare Brand That Grew Slowly, But Surely From a corporate employee to the founder of a Thai skincare brand competing in one of the toughest Red Ocean markets, K.Warittha (Nui) began with one simple belief: “Thais can create world-class skincare brands.” She launched with a single hero product “MizuMi sunscreen” to build instant brand recall. “We want to be a Thai brand that people remember and feel proud to stand beside global names.” MizuMi’s rise took five years of careful planning. Warittha focused on Quality Over Speed, doing everything in-house, from R&D to marketing. Now, MizuMi integrates AI marketing tools to rapidly produce visuals and content tailored to younger audiences. Finding the “Blue in the Red Ocean” All four founders shared a common strategy: find the gap where competitors aren’t looking and add unique value. 1.iHAVECPU – “Blue in Red Ocean” K. Pao avoids price wars by focusing on education-based content and authenticity through livestreaming — selling without “hard selling.” Customers may not buy immediately, but they remember him when they’re ready. 2.Potato Corner – Localization and R&D Peach emphasized that the Thai market is unlike any other. His team conducted local R&D, tested flavor preferences, and developed bold in-house marketing campaigns to stand out. 3.MizuMi – Quality Over Price Warittha built trust through Japanese-grade formulations and dermatological testing. Accessibility, consistency, and quality formed the brand’s foundation — growing steadily rather than rushing trends. AI & Technology: Tools That Empower, Not Replace All four leaders agree that AI should enhance human potential, not replace it. Suki Teenoi: Uses POS and back-office systems to reduce fraud and optimize staffing. MizuMi: Employs AI for marketing visuals, character design, and creative generation. iHAVECPU: Integrates AI and ERP for customer service, purchasing, and logistics. Potato Corner: Uses AI to simulate campaigns and reduce design costs before launch. Final Reflections When asked, “If you could start over, would you choose the same business again?” All four answered the same: “Yes.” “Business is exhausting and risky, but we love what we do and that’s what keeps us going.” Advice from 4 Leading Thai Entrepreneurs Peach Pachara: “This is the best time for SMEs to grow fast. Don’t be afraid and stay agile and take action.” Warittha): “Adapt quickly, learn fast, and analyze your risks.” Pao Peeradon: “Competition is intense — stand out and never stop developing yourself.” Fern Nattamon: “Be clear about your purpose. That goal is what keeps you from giving up.” “Thai SMEs Reshape 2026” is more than a knowledge-sharing platform — it’s proof that success isn’t just about passion, but about discipline, courage, and the ability to see opportunities others overlook. “In business, success doesn’t belong to those who start first — but to those who refuse to quit first.” Panel Highlight: Shark Restage 2026 – Evolving Thai Businesses for the Global Stage Another major highlight of Bitkub Summit 2025, Shark Restage 2026, brought together three powerhouse leaders: K.Chanapun Juangroongruangkit, K.Krit Srichawla, and K.Topp Jirayut Srupsrisopa to discuss the transformation of Thailand’s economy and what it takes for businesses to scale globally. Thailand’s Economy: “Hurting Longer, Healing Slower” Krit Srichawla described Thailand’s current economic condition as “slow pain” with liquidity tightening, the real estate sector stalling, and heavy financial regulations dampening market flow. He compared it to past crises, saying that while events like the Tom Yum Kung and COVID-19 crises were severe, recovery then was swift. Now, the pain is milder but prolonged. In contrast, K.Topp Jirayut offered a bold warning: “This year might be the best year we’ll have because after this, things could decline further.” He noted that “Old Economy” sectors are losing their premium, while Digital and AI-driven economies are rapidly expanding. Without reskilling the workforce, Thailand risks slipping into a downward spiral driven by price competition and demographic decline — with births falling to just 400,000 per year, cutting consumption nearly in half. Aging Society: Finding Opportunity in Demographic Shifts K.Krit highlighted that as Thailand becomes an aging society, opportunities still exist — but in new consumer behaviors. “People now spend more on health, wellness, and sustainability than on luxury.” Thus, sectors like Wellness, Longevity, and Health are emerging as Thailand’s new growth engines. K. Topp added that wellness tourism could become Thailand’s next high-value export: “Young people today don’t drink or smoke — they run, sauna, and care about wellbeing. If we design businesses for them, we can create a new S-Curve for the nation.” From Old Economy to New Economy – Lessons from China K.Chanapun Juangroongruangkit pointed to China and Indonesia as models of successful economic transition. China built a robust digital infrastructure before scaling industries, while Indonesia used its natural resources like nickel for value-added production instead of raw export. “Thailand exports rubber but if we bring in investors to process it into innovation, we can evolve from raw material suppliers to value creators.” The DNA of Thai Entrepreneurs on the Global Stage The panelists agreed that the Thai DNA offers unique advantages for global success: Hospitality & Service Mind: A distinct Thai strength that AI can’t replicate — emotional intelligence and genuine warmth. Market Understanding & Supply Chain Readiness: Essential for global scaling and resilience amid trade and geopolitical shifts. Thai Authenticity: The cultural charm that sets Thai brands apart internationally. Top 3 Industries for the Future 1.Health & Longevity – K.Topp sees this as Thailand’s strongest pillar amid a super-aging society. 2.Green Energy / Climate Tech – K.Chanapun believes this is where values-driven consumers will shape the market. 3. Lifestyle Sports – K.Krit foresees a rise in leisure and active living as AI frees up human time. Life Lessons and Turning Points K.Krit reflected that failure is part of the entrepreneurial journey “you sleep and wake through it.” The key is awareness and adaptability. K. Chanapun shared, “No one runs a business for 30 years without mistakes. The goal is to make every mistake a quality one — fail, but improve.” She added: “The courage to leave what’s not right, to find what is — that’s the real turning point.” K.Topp admitted to past struggles with cash flow and timing, but summarized his philosophy powerfully: “It’s not about who comes first, it’s about who stays the longest.” If Thailand follows the right macro trends and endures, success will follow. Conclusion Both panels — Thai SMEs Reshape 2026 and Shark Restage 2026 underline a shared truth: For Thai businesses to thrive on the global stage, they must embrace change, value innovation, and never lose sight of what makes them uniquely Thai — their understanding of people. “The future belongs to those who can see opportunity in crisis and act when others hesitate.” Follow more inspiring stories about careers and business at Jobcadu.

Oct 28, 2025

Exclusive Interview with Gowabi’s CCO & Co-Founder : Business Lessons from K. Pui, the Driving Force Behind GoWabi’s Success

When it comes to self-care whether massage, spa, hair treatments, health check-ups, or fitness, many people may already be familiar with GoWabi, an application that brings together beauty and wellness services all in one place. But did you know that the origin of this platform came from something as simple as a foreigner’s struggle to book a hair salon in Thailand? We had the opportunity to speak with Khun Pui – Wipawee Wongsirisak, CCO & Co-Founder of GoWabi, about her 9-year journey from a small beginning to becoming one of Thailand’s leading Health & Wellness Super Apps today. From a Small Pain Point to a Big Platform Nine years ago, GoWabi started with what seemed like a small inconvenience but turned into a huge impact. “At that time, our two co-founders, one Swedish, one Russian, had difficulty booking hair salons. Calling was inconvenient, language was a barrier, and often they couldn’t even secure an appointment. On top of that, foreign hair types are different from Thai hair, so they needed suitable stylists,” K.Pui recalled. The big question was: why wasn’t there a tool that let you “just click to book instantly,” view salon details, and pay directly without having to call? That question became the seed of GoWabi. In the early days, the team even focused on men by partnering with barbershops. But soon, they expanded to massage parlors, onsens, and later beauty clinics recognizing the purchasing power of women who want to look beautiful and feel confident. Today, GoWabi has grown beyond beauty services, covering hospitals, health check-ups, vaccinations, and fitness classes, to truly serve the Health & Wellness lifestyle. “We believe beauty and health are about giving people inner confidence. When you look in the mirror and feel good about yourself, that’s when the day feels truly complete.” COVID-19 Challenge The path of a startup is never smooth, and one of the greatest challenges for GoWabi was the COVID-19 crisis. “At that time, all the massage and spa shops on our platform were forced to close. We couldn’t sell anything, it was the hardest period ever,” K.Pui explained. To survive, the team quickly sought solutions: Coupon “Buy Now, Use Later” so customers could purchase deals in advance and salons could maintain cash flow. Affordable COVID-19 testing packages via partner clinics, at a time when tests were both scarce and expensive. Despite the crisis, GoWabi did not lay off a single employee and worked to support partner businesses through the tough times. “We were deeply touched when shop owners thanked us for finding ways to help them,” K.Pui said. The Next Chapter: From Booking App to Health & Wellness Platform Having overcome COVID-19, GoWabi has since evolved from being just a booking app into a full Health & Wellness ecosystem. Partnering with hospitals and clinics Expanding networks to include SMEs and large brands Launching a POS (Point of Sale) system for merchants, replacing manual bookings, and providing insights and data analytics Developing AI Chat Support and LINE Chatbots to assist shops in managing bookings “We want GoWabi to be a tool that makes life easier for both users and merchants, while aligning with the booming health and wellness trends.” GoWabi’s Culture When asked about company culture, K.Pui explained that GoWabi values shared DNA over strict rules. “We don’t confine employees to rigid ways of working. For example, if a customer messages on Saturday, it’s up to the employee to reply immediately or wait until Monday. There’s no right or wrong as long as everyone shares the same vision and mindset.” GoWabi believes in giving freedom paired with responsibility. Every team member doesn’t just do their job, they work with heart. Final Thoughts To wrap up, K.Pui shared a message: “Don’t forget to download the GoWabi app on your phone! We have so many amazing deals and discounts across beauty, health, and fitness. I hope everyone wakes up and checks GoWabi for something that makes you feel more confident every single day.” From a small beginning to becoming Thailand’s Health & Wellness Super App, GoWabi has not only made booking easier, but has also helped people create more “complete and confident days.”

Sep 20, 2025

Let go of shame, and you'll unlock greater power | Steve Harvey

This video is about dreaming big and finding the path to success, which is different for everyone. Success often means being happy, so figure out what makes you happy and pursue it. Achieving true success requires hard work, as it doesn’t come for free. Steve Harvey, a well-known American television host shares insights from the book, focusing on no one becoming successful on their own. Collaboration and asking for help are crucial. While working alone might seem noble, it's much harder and less effective than seeking guidance from others. Successful people are usually willing to share advice and solutions, not money. The key is to build relationships and network with others. Don’t be afraid to ask for help or advice. Most people are happy to share their knowledge. Success depends on who you know and the connections you make. Even if you face rejection, it’s a step towards finding someone who will say yes. Always know your worth, clearly communicate your needs, and remember that every "no" brings you closer to a "yes." Ultimately, success is about creating a life that fits your vision, not anyone else's

Feb 24, 2025

Kobe Bryant's Final Remarkable Interview.

Kobe Bryant's Final Remarkable Interview. Kobe Bryant shares insights on finding purpose in life, the importance of storytelling, and the impact of mentors. Kobe Bryant realizing how simple ideas can come to them after some time. When shopping with his wife, he notices details that inspire his show ideas. He explains that creating these ideas involves a lot of consistency and effort, not just a sudden realization. He mentions that once he has an idea, he tries to find flaws in it to improve it. For example, he questions whether his show idea would appeal to its intended audience or if he could get a famous person like Peyton Manning to participate. This critical approach helps him refine his ideas. Kobe Bryant talks about how people doubted the success of sports-specific content, thinking it was too niche. He wanted to prove that even non-basketball fans could connect with the journey of pursuing a dream. He explains that doing things independently builds confidence and validation. Kobe encourages young people to find mentors through research, learning from the achievements of others. He mentions his “Muse Hall” filled with portraits of inspirational figures like J.K. Rowling and Steve Jobs, emphasizing the importance of constant inspiration and learning from those who have achieved great things. He believes storytelling can inspire and teach, helping others realize that remarkable achievements are possible. In the final quickfire round, Kobe shares that family brings him the most joy, he wants his daughters to think of him as “daddy,” his favorite animated film is “Pinocchio,” and “The Alchemist” is the book that impacted him the most.

Feb 24, 2025

Kendall Jenner Gets Real About Anxiety, Confidence & Finding True Happiness!

Kendall Jenner talks with Jay Shetty about feeling worried, taking care of yourself, and growing as a person. She says it's important to keep things simple, set limits, and focus on feeling good in a tough industry. Also talk about how social media affects mental health, thinking about yourself, and finding happiness in good things about yourself and the world. Here are the main points: Taking care of yourself and growing personally are important. Sharing tips on feeling good can help others too. Genuine connections and friendships are valuable for building relationships. Kendall shares how being around horses makes her feel happy and reminds her of being a kid. It's crucial to balance work with taking care of yourself, setting limits, and finding courage to focus on feeling good. Being brave, open, and true to yourself is important for following your passions. How others see us affects how we see ourselves. Dealing with sad feelings means thinking about them and being thankful for the good things in life. Reflecting on the good things about someone who passed away can inspire us to spread love and happiness. Kendall and Jay talk about how to train our minds to focus on the good things, both inside and outside. Even though people are different, we all feel guilty, stressed, and face challenges. It's important to understand and support each other. Taking breaks from technology can help us be more mindful and present in our lives.

Feb 19, 2025

5 Sources of Inspiration That Drive Tim Cook to Success

Tim Cook explains the importance of being inspired to achieve at 100% rather than settling for 90%. He elaborates on five sources of inspiration: 1. Customer Notes Tim Cook starts his day by reading customer notes about Apple products, finding both positive and negative feedback valuable. He finds value in both positive and negative feedback, as it keeps him grounded and connected to the users. 2. National Parks Tim Cook finds inspiration in visiting national parks such as Yosemite, Glacier, and Zion. He describes them as a "palate cleanser for the mind," providing a chance to reflect and gain perspective. 3. The Apple Team Cook praises the team at Apple, stating that they are some of the brightest people in the world and pushes him to think differently. He believes that constructive disagreement and different perspectives are essential for staying inspired and achieving more. 4. Sports Tim Cook expresses his love for sports, describing how they bring people together and allow them to focus on the game rather than their differences. 5. Young People He finds inspiration in young people who challenge existing norms and strive to change the world, like Malala Yousafzai.

Feb 18, 2025

Taylor Swift’s Inspiring Speech at NYU’s 2022 Commencement

Taylor Swift was honored as the 2022 Commencement Speaker at NYU, receiving a Doctor of Fine Arts degree. She highlighted the importance of embracing mistakes, following intuition, and being unapologetically enthusiastic. Swift encouraged graduates to navigate life's challenges with resilience and self-compassion, emphasizing the power of personal growth and authenticity. Taylor Swift's Honorary Degree - Taylor Swift received a Doctor of Fine Arts degree from NYU for her music achievements and philanthropy, emphasizing the importance of support and gratitude in success. Expressing Gratitude and Encouragement - Expressing gratitude to family and supporters, sharing personal education journey, acknowledging challenges faced by NYU students during the pandemic, and encouraging graduates to be proud of their achievements. - Expressing gratitude to parents, mentors, and supporters. - Acknowledging challenges faced by NYU students during the pandemic. Embracing Life and Creativity - Life can be heavy, learn to let go of burdens. Embrace cringe and enthusiasm, don't be ashamed of trying. Creativity is a journey of exploration and evolution, being open to change and growth. - Letting go of burdens and toxic relationships lightens your life. Choose what to hold onto and what to release. The Transformative Power of Mistakes and Challenges - Taylor Swift highlights the transformative power of mistakes and challenges, emphasizing their role in personal growth and success. - Facing societal pressures for perfection, Swift reflects on the unrealistic expectations placed on young female role models. - Overcoming rejection and criticism, Swift shares how these experiences fueled her determination and creativity, leading to eventual success. Navigating Life's Choices and Challenges - Life is about making choices, facing challenges, and growing from experiences. Embrace mistakes, learn, and navigate uncertainties with courage and resilience. - Losing things can lead to gaining new experiences and opportunities. Transitioning from the structured environment of school to charting your own path is a significant change.

Feb 18, 2025

"Mark Cuban on Success: Hard Work, Learning & Innovation"

Mark Cuban talks about how to be successful in business and technology. He says it's important to always keep learning and understand new technology. He shares his own journey in business, from starting HDNet to helping other business owners succeed. Cuban believes in finding your strengths and working hard. He was inspired by his family to work hard and start his own businesses. He says success comes from knowing what you're good at and working hard at it. Cuban thinks technology is always changing, so it's important to keep learning about it. He says not many people take the time to learn new technology for their businesses, but it's really important. He learned a lot about AI and its impact on business. He calls himself a hard worker who is always learning and helping others start businesses. Now, he focuses on helping people who might not have the same opportunities. He thinks it's a good idea to start businesses in communities that need them. He also talks about what happens behind the scenes of Shark Tank, a TV show he's on where entrepreneurs pitch their ideas. He started a TV network called HDNet when high-definition TVs were new and expensive. He also made a company that makes movies for different platforms like online and theaters. He says some smaller companies are having a tough time because of tariffs and might go out of business.

Feb 17, 2025

I've Faced Countless Failures and Rejections | Jack Ma

Davos 2015 - Perspectives & Insights: A Conversation with Jack Ma, Founder & Executive Chairman, Alibaba Group 🎯 Key takeaways Leadership: Jack Ma's leadership journey and lessons learned Entrepreneurial spirit: Jack Ma's insights on innovation, creativity, and pioneering business ventures Future of commerce: Jack Ma's vision for the future direction and landscape of commerce Jack Ma's journey from Alibaba's IPO to Davos Jack Ma reflects on Alibaba's early days and the historic IPO He shares his thoughts on returning to Davos after a 7-year absence He highlights Alibaba's growth from a small startup to a global player The conversation reaffirms his vision for the company's future and its impact on the perception of e-commerce Challenges faced by Jack Ma: Rejections and cultural perceptions Jack Ma explores the challenges he faced, emphasizing rejections in academia and employment He shares anecdotes from his past, highlighting his resilience in the face of setbacks He discusses his encounters with British and Western culture, which shaped his worldview Building trust in e-commerce: The Alibaba approach Jack Ma explains Alibaba's unique principles, emphasizing the importance of trust in e-commerce He acknowledges the challenges of building trust in the digital marketplace, especially in cultures accustomed to in-person transactions He highlights Alibaba's 14-year effort to establish a robust trust system Alibaba's progress Jack Ma reflects on Alibaba's journey, emphasizing the company's growth despite initial challenges He remains committed to his vision, highlighting the importance of considering all stakeholders, including customers, society, employees, and shareholders His interactions with investors, executives, and the public demonstrate his intention to create a significant positive impact Alibaba's global vision: Empowering small businesses worldwide Jack Ma envisions Alibaba as a global platform empowering small businesses worldwide He emphasizes the transformative power of the Internet to support cross-border trade He sees Alibaba as enabling small businesses from different regions to connect with consumers globally He aspires to create a system where businesses and consumers worldwide can access a vast array of goods without geographical limitations Success and empowering others: Jack Ma emphasizes the importance of continuity, self-improvement, and empowering others to achieve success He advocates for balanced growth, both economically and personally He suggests that true change starts with individual transformation before impacting the entire social and economic structure

Feb 17, 2025

Exclusive Interview with Mutant | The agency that goes beyond PR to solve real business challenges

The Beginning of Mutant

Early Challenges

Company Culture

Growth Across Southeast Asia

The Role of Mutant Thailand: Leadership by Cherry

Cross-Market Collaboration

Mutant Thailand: A Trusted Business Partner

Advice for the Next Generation in PR

Conclusion

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