Senior Product Specialist, Monetization, Zalo VAS

• Identify potential user segments, uncover user pain points, and spot opportunities to drive subscription growth;

• Lead product development initiatives to optimize user acquisition and improve funnel conversion;

• Design and execute growth experiments, including paywall optimization, pricing strategies, and promotional testing;

• Collaborate with design, engineering, QA, and customer support teams to deliver user-centric monetization features (e.g., paywalls, onboarding flows, upgrade prompts);

• Define, monitor, and report on monetization metrics (acquisition, retention, churn, conversion rates, etc.) and leverage insights to inform product decisions;

• Conduct ongoing market and competitor research to stay ahead of monetization trends and best practices;

👾 What you will need

• 3+ years of experience in product management, ideally with a focus on monetization or user growth;

• Strong analytical skills with a deep understanding of user segmentation, conversion funnels, and pricing strategies;

• Excellent communication, stakeholder management, and prioritization abilities;

• Comfortable working in a fast-paced environment and collaborating across multiple cross-functional teams;

• Hands-on experience with A/B testing, cohort analysis, and data-driven decisionmaking.