Senior Digital Communications Specialist

JOB DESCRIPTION

The Senior Staff member within the Consumer Communication Department (ATL) is crucial in implementing and overseeing brand communication plans across various digital platforms. This role is a key point of contact, connecting internal teams and external partners (agencies, production houses), ensuring strategies are in line with business objectives and budgets are managed efficiently.

ROLES & RESPONSIBILITIES

1. Strategic Planning & Communication Implementation

• Understand and implement the brand communication strategy in all ATL and digital activities.

• Work closely with agencies to plan and execute effective digital communication and media campaigns.

• Collaborate with Internal Departments to review Marketing Plans and optimize communication touchpoints.

2. Digital Performance & KPI Management

• Regularly analyze and assess digital performance to guarantee effectiveness and alignment with KPIs.

• Monitor campaign KPI performance in cooperation with agencies.

• Offer actionable insights to enhance communication impact.

3. Production/ Execution Management

• Lead coordination with agencies, production houses, and internal departments for Cooking Program implementation, including:

• Menu creation and evaluation

• Production and shooting supervision

• Media planning, execution, and reporting

4. Budget Management

• Assume responsibility for budget management.

• Ensure adherence to internal procedures and accurate reporting.