Search Engine Marketing Specialist

Responsibility:

1) Campaign Management:

- Develop, implement, and manage Google Ads campaigns across search, display, video, and shopping networks.

- Conduct keyword research and optimize bidding strategies to maximize ROI.

- Create compelling ad copies and effective landing pages.

2) Performance Analysis:

- Monitor and analyze campaign performance metrics using Google Analytics and other tools.

- Generate regular reports on campaign performance, providing insights and recommendations for improvement.

- Conduct A/B testing to enhance ad performance and conversion rates.

3) Budget Management:

- Manage and allocate advertising budgets efficiently to meet marketing objectives.

- Track and report on spending against budget, ensuring cost-effectiveness.

4) Collaboration:

- Work closely with the content, design, and development teams to ensure cohesive and effective advertising strategies.

- Stay updated with the latest trends and best practices in Google Ads and digital marketing.

5) Optimization:

- Continuously optimize campaigns for better performance and ROI.

- Implement advanced targeting strategies including audience segmentation and remarketing.

Qualifications:

• Proven experience as a Google Ads Specialist or in a similar role at least 2 years.
• In-depth knowledge of Google Ads, including search, display, video, and shopping campaigns.
• Proficient in using Google Analytics and other reporting tools.
• Excellent communication and teamwork skills.
• Ability to manage multiple projects and meet deadlines.
• Experience with A/B testing and other testing methods.