Marketing Specialist (Healthcare Industry)

Primary Objectives:

Enhance customer experiences with minimally invasive treatments and diagnostics, offering unique value through our products.

Improve customer quality of life and satisfaction through our solutions by identifying needs and opportunities for enhancement. We aim to achieve this through:

• Developing marketing strategies and tactics to meet long-term and short-term objectives, including sales targets for specified products.

• Collaborating with internal and external parties to implement these strategies effectively.

• Reviewing and reporting on sales performance and marketing initiatives to recommend improvements.

1. Achieving Goals:

• Establish personal KPIs/KGIs using My Performance and develop plans to achieve them.

2. Developing Marketing Strategies:

• Create plans with ambitious sales targets, aligned with strategies developed alongside the Department Manager (DM)/General Manager (GM).

• Propose sales and profit targets with suitable KPIs/KGIs for all products to the DM/GM.

• Monitor the progress of marketing actions and sales results.

• Analyze results and develop strategies to address issues and meet targets.

• Improve customer relationships to gather information and organize events.

• Communicate closely with team members, including those from other departments, to collaboratively resolve issues.

3. Market Analysis & Insights:

• Update market insights for assigned segments and report the findings to the DM.

• Conduct on-site activities with clinical applications and FSEs to understand customer needs and opportunities, and to support distributors.

• Analyze market data, consulting with the Department Manager. Identify problems and propose marketing plans.

4. Launching New Products:

• Communicate with the PIC for the assigned segment at global and regional headquarters to get product information.

• Create and propose launch plans to the DM and present them to the GM.

• Suggest investment plans for assets to the DM.

5. External Communications:

• Submit monthly and quarterly reports to the DM, including sales forecasts and VOC.

• Conduct business meetings with 3rd party vendors as needed.

• Communicate daily with colleagues and other subsidiaries to gather information.

• Attend regional meetings and report on the business environment and progress.

6. Event Planning/Market Development:

• Plan and execute promotional events based on the action plan.

• Prepare promotional materials with support from related departments.

• Monitor each event budget to maximize ROI.

• Support Medical Scientific Affairs activities as needed.

7. Support for Clinical App/Service/RA/SCM:

• Collaborate with each PIC for smooth actions.

• Share product information regarding new products and FSCA with the PIC.

8. Miscellaneous:

• Complete other tasks assigned by the DM or GM.