Marketing Officer

Responsibilities:

• Oversee and develop the content/advertising strategy and social media platforms for the institution, including Website, Facebook/Instagram, LineOA, and other online and offline marketing channels, aligning them with the brand and target audience to enhance the institution's image and build customer base.
• Possess knowledge of online advertising, including Facebook Ads, SEO, and SEM.
• Manage and plan marketing activities, campaigns, events, promotions, and public relations in accordance with the allocated budget, supporting the institution's sales efforts.
• Analyze marketing data, competitor analysis, and develop marketing strategies that align with the target audience and company objectives, adapting strategies to industry changes.
• Collaborate closely with the sales team, graphic designers, and external partners or clients to ensure the efficiency of marketing operations and brand sales.
• Demonstrate understanding of business operations, customer needs, economic trends, and industry dynamics.
• Knowledge of WordPress and Pixel Tracking is a plus.
• Perform other assigned tasks.

Qualifications:

• Open to recent graduates with a bachelor's degree in marketing, economics, communications, or related fields.
• Bachelor's degree in other fields with 1-2 years of relevant marketing work experience will also be considered.
• Strong analytical skills and the ability to make informed decisions.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving skills.
• Ability to work under pressure, adapt quickly, and work efficiently.