Consumer Market Insights Manager

Job objective:

- Identify unmet consumer needs and potential market segments for brands to penetrate and succeed within those segments.

- Define product specifications to effectively address unmet needs.

Responsibilities:

1. Business research & evaluation:

- Define Issues & Opportunities to propose Jobs to Be Done (JTBDs) for brands.

- Develop and execute market research plans (covering categories, consumers, competitors, customers, influencers).

- Monitor brand equity and gather insights for brand communication.

- Create, maintain, and enhance a competitive market intelligence database and system.

2. Consumer Insights Leaders (CiLs) building & management:

- Recruit CiLs, build specific CIL groups, and guide conversations with them to encourage input for innovation and brand equity JTBD.

- Maintain strong relationships and ensure high participation of CiLs in continuous product improvements and innovations.

- Explore and leverage CiLs to discover insights and urgent consumer needs that our solutions must tackle to win.

3. Product development & evaluation:

- Based on consumer insights, define unmet needs to design solutions.

- Describe product features and communicate effectively with R&D to develop suitable solutions or identify necessary technology and models.

- Collaborate with cross-functional teams to develop and evaluate product's 6Ps: total offer to satisfy consumer needs (hot button list, story board test, offline TVC, packaging test, product test with CTI, channel test, pilot assessment, post-launch evaluation).

4. Lead and develop team members.

5. Perform other tasks assigned by the Line Manager.